6 important communication channels for the real estate market
Posted: Tue Jan 28, 2025 11:40 am
Both Instagram and TikTok are great platforms for producing content in digital marketing strategies , including for the real estate market.
Instagram is a social network that relies on the production and circulation of content in different formats: long or short videos , temporary videos and photos, small photo albums, publications shared with other profiles and much more.
The channel is ideal for publishing property rental or purchase advertisements, but also various types of content for your niche.
In addition, the platform has advanced targeting features for those who want to create paid ads.
TikTok , despite still being a very new platform for those who want to work on their account professionally, is already widely used by professionals in the real estate and architecture markets .
The content produced on the platform has an extremely fast malta whatsapp data circulation and is ideal for working with niches and audience segmentation, especially younger people.
Challenging? Yes! But also extremely promising!
One of the social networks with the largest number of users worldwide, YouTube has around 138 million active users in Brazil alone.
The video platform is ideal for professionals who want to produce and share content about renting or buying properties, as well as other questions about negotiations and forms of investment related to the real estate market.
Additionally, you can also complement your ads on other channels by uploading videos of a property, for a more complete view of a house or apartment.
Whatsapp and Telegram are two competing instant messaging applications that offer agility in direct communication with their customers.
In addition to other more advanced functions, such as money transfers, professional accounts and the creation of communication groups with different contacts.
These two apps can work well at a more advanced stage of a negotiation, or after a negotiation, for a satisfaction survey, for example. Remember to explore their features creatively!
More specialized channels for the real estate market, such as ZAP , are an extremely relevant trend in the current market.
On this type of platform, it is possible to reach a much larger audience of people, given that they are already, massively, where interested people search for properties.
In the case of ZAP, you can also count on ZAPway+ , a tool to carry out all stages of a purchasing journey quickly and dynamically, from the first advertisements, scheduling visits, to closing contracts!
Email advertising can be a bit of a concern for real estate professionals these days, but the truth is that it can still be an excellent way to advertise and convert leads . If used correctly, email marketing can be a powerful tool for real estate agents.
In addition to simply advertising a property, email can function as an excellent tool for sharing content, in the form of a newsletter, or even signaling a new video on YouTube, a new advertisement on specialized portals, etc.
In general, we work with email as a communication channel when there has already been contact or prior interest on the part of a client; this is a good opportunity to think about ways to develop this relationship for future negotiations.
Instagram is a social network that relies on the production and circulation of content in different formats: long or short videos , temporary videos and photos, small photo albums, publications shared with other profiles and much more.
The channel is ideal for publishing property rental or purchase advertisements, but also various types of content for your niche.
In addition, the platform has advanced targeting features for those who want to create paid ads.
TikTok , despite still being a very new platform for those who want to work on their account professionally, is already widely used by professionals in the real estate and architecture markets .
The content produced on the platform has an extremely fast malta whatsapp data circulation and is ideal for working with niches and audience segmentation, especially younger people.
Challenging? Yes! But also extremely promising!
One of the social networks with the largest number of users worldwide, YouTube has around 138 million active users in Brazil alone.
The video platform is ideal for professionals who want to produce and share content about renting or buying properties, as well as other questions about negotiations and forms of investment related to the real estate market.
Additionally, you can also complement your ads on other channels by uploading videos of a property, for a more complete view of a house or apartment.
Whatsapp and Telegram are two competing instant messaging applications that offer agility in direct communication with their customers.
In addition to other more advanced functions, such as money transfers, professional accounts and the creation of communication groups with different contacts.
These two apps can work well at a more advanced stage of a negotiation, or after a negotiation, for a satisfaction survey, for example. Remember to explore their features creatively!
More specialized channels for the real estate market, such as ZAP , are an extremely relevant trend in the current market.
On this type of platform, it is possible to reach a much larger audience of people, given that they are already, massively, where interested people search for properties.
In the case of ZAP, you can also count on ZAPway+ , a tool to carry out all stages of a purchasing journey quickly and dynamically, from the first advertisements, scheduling visits, to closing contracts!
Email advertising can be a bit of a concern for real estate professionals these days, but the truth is that it can still be an excellent way to advertise and convert leads . If used correctly, email marketing can be a powerful tool for real estate agents.
In addition to simply advertising a property, email can function as an excellent tool for sharing content, in the form of a newsletter, or even signaling a new video on YouTube, a new advertisement on specialized portals, etc.
In general, we work with email as a communication channel when there has already been contact or prior interest on the part of a client; this is a good opportunity to think about ways to develop this relationship for future negotiations.