Aggregating information that is already available within your organization is a good first step to do a reality check. It already gives a good picture of the target group, their problems and their motivations.
Travel within your own organization
Go and visit your colleagues in charge of marketing. They will already have a lot of information available about demographics, preferences and may even have done market research in the past. And what about your colleagues in charge of the digital products you offer, such as websites and apps? They can give you insight into how these products are used, by digging into the analytics. You may be lucky and they may have done some testing themselves (usability, A/B, multivariate testing, etc.).
If you are gathering information, then the people from customer service are your next stop. They are in direct contact with the people from the target group on a daily basis and therefore know better than anyone what questions these people are constantly asking. They also know with what sentiment they look at you and certain actions. Also useful: open a few social media yourself and see how people talk about you.
Then continue your journey to your sales colleagues. Account managers, client service managers , salespeople, you name it . They are the people who know what motivates the target group to take action. They also have the best anecdotes and testimonials you can think of. It is certainly worth putting them on the talking chair.
Nuance is necessary
The collected shared image is there, but it is greece telegram data still necessary to find out whether this information also corresponds with reality. Information from your own organization is very valuable and at the same time is still second-hand information. Of course, you would also prefer to have qualitative information that comes from first hand. Something that you have heard or observed yourself provides the necessary nuance to the aggregated image. Moreover, it ensures that you do not see the amount of data, but the actual real people.
However, it is often thought that conducting qualitative research costs a lot of time and money, which is why it is neglected. A shame, because it does not have to be such a long process as recruiting the right candidates and then conducting research in a (own) usability lab. It can also be smaller and faster.
Set your focus and go out
Although you probably have a feeling about who the people in your target group are, it is good to think about this. By doing this, you can make a conscious choice about the right representation of this group. Do you have it clear? Then you are ready to go out! How? Getting in touch with the people in your target group is easy and quick to do.
Friends and family tests
One of the most accessible ways to do research is to involve friends and family. Call, Skype or FaceTime them. Or drive to them. Post a message on your social media to find people you can ask a few questions. Very accessible, right.