What is brand protection and brand monitoring?

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Introduction
For you as a business owner, it is very important to protect your trademark. This starts with registering your trademark, but this process does not stop there. It is still necessary to continue to monitor your brand. The complete process from trademark registration to trademark monitoring is called trademark protection. This allows you to protect your business and prevent other companies from taking advantage of your success.

What is trademark protection?
Trademark protection is protecting your brand by registering it and continuing to monitor it. This prevents others from infringing on your trademark, copying your products or using a name or logo very similar to yours uae mobile numbers list without your permission. Trademark protection consists of two elements: trademark registration and guarding the trademark after it is registered.

What is trademark registration?
It is important to know where to apply or register your trademark protection. Trademark protection begins with registering your trademark. Your unique brand or name will determine the success of your business. Once you have built a strong brand, you want to prevent other companies from offering the same products under (almost) the same name. After all, that confuses your customers and can lead to loss of sales or damage to your image. That is why it is important to register your trademark in the BOIP trademark register. BOIP is the Benelux Office for Intellectual Property and is the official body for registering trademarks and designs in the Benelux.