The most impactful, influential sales outreach is one-to-one contact

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But cold calling is just one of many outbound strategies available. And if you do it right, it doesn’t have to be icky or sleazy. In fact, outbound sales is now less invasive than ever before, thanks to the massive amount of data we can access.

So, outbound versus inbound isn’t about invasive versus non-invasive selling. It just depends on who initiates contact first.

And when your outbound sales team initiates contact strategically? The results are powerful.

Pros & Cons of Outbound Sales
Considering outbound sales? Here are a few pros and cons to keep in mind.

Pros
It (still) works: The world has changed, but sales fundamentals remain the same. According to the RAIN Group, 82 percent of buyers accept meetings from proactive sales outreach—including cold calls.
It’s predictable and scalable: Your outbound sales strategy provides a austria telegram data predictable, scalable growth mechanism for your business. As you continue to develop a sales process and hire new reps, you’ll have the formula for success—and can accurately forecast revenue.
You can see immediate results: Get instant feedback from prospects and generate leads much faster than with inbound. If you want to move fast, outbound is the way to go.
Precise lead targeting: Outbound sales allows for targeted lead generation, executed with precision and accuracy. Want to reach the VP of Marketing at Google? Choose outbound.
Human contact is irreplaceable: . Digital marketing cannot replace the human engagement between a sales rep and a prospect.
Cons
Cold calling has a bad rap: "Cold calling" is kind of cringey. Keep this in mind on your next cold call, and make sure to refine your sales script or sales pitch to overcome the sketchy stereotype.