How google analytics can help with digital marketing strategies
Posted: Tue Jan 28, 2025 8:36 am
It is with great pleasure that we enter into yet another content related to the universe of Digital Marketing, taking advantage of what we know so far regarding metrics and strategies. A metric is a measurement system that quantifies a trend, a dynamic or a characteristic (FARRIS, et. al, 2007). Based on this principle, it is essential that the marketing professional has tools capable of presenting results and assisting him in decision-making.
Today, we will learn about Google Analytics, possibly the most widely used web analytics tool in the world. We will cover the topic, starting with an explanation of the tool, how to install it, what its main metrics and functions are, and ending with a more complex level, addressing the use of UTM (extensions added to the end of links to identify the origin of traffic going to a website, whose acronym stands for Urchin Tracking Module, in English) for parameterizing digital campaigns.
Google Analytics, also known as GA, is widely used in companies of various sizes, and is widely used in advertising agencies that work with Learn how to have good web development and, therefore, you can use it in your own business, a company that provides or will provide services, marketing agencies and even multinationals. We usually use Google Analytics to check which are the main channels that bring us traffic to our websites, e-commerces or applications, as well as to gather information about the profile of the public that makes up our audience, their time spent on the website, e-commerce or app , among other behavioral metrics, such as bounce rates, browsing time, among other metrics that will be exposed in this content.
The main social media tools and metrics will colombia whatsapp data also be covered. Considering that consumers today are present on several social networks and that it is often through these that customer engagement and lead conversion are generated. It is also worth remembering that social networks are the channel through which consumers express their opinions, expressing their impressions about brands, products and services.
Base
Knowing about the existence of a new Cyberspace and Cyberculture, according to Lévy (1999), marketing professionals must increasingly worry about occupying such spaces, understanding new forms of communication, exploring media possibilities and, above all, measuring their efforts. We live in a time when the well-known Creative Economy is no longer based solely on experience, creativity and other intangible attributes. Digital media as we know it today, in addition to social networks, are complex tangles of data and information. We know who the users are, where they have been in the last few days, what their preferences are, as well as other relevant information such as marital status, age, religion, birthdays, dating, marriage, etc.
If, on the one hand, the inputs and processes to start a digital marketing action are based on numbers and relevant information, it would be no different if the outputs were also structured. To this end, the market uses data measurement tools, so that common questions among marketing professionals have more effective answers, such as:
Did my campaign bring visitors to my website?
Are the visitors actually residents of the cities I selected?
Are these first-time customers?
How long did they stay on my site?
Did they go to the “request a quote” page?
Here you will learn how to obtain these answers, in addition to seeking other information that, together, can guarantee strategic insights.
Made available by Google, the tool monitors data and traffic on any website, done by installing a code on the website's domain pages, which collects user data with the aim of delivering information for the preparation of reports for analyzing metrics and formulating strategies.
It is currently one of the most complete tools for understanding visitor behavior, and is essential for measuring actions performed on the website, providing graphs that measure various user actions. With Google Analytics, it is possible to parameterize various things that happen on websites, including:
• Complete number of visitors, indicating which ones made several visits and those who visited only once;
• Accurate sales results, which are crucial for e-commerce, as they will generate data on the store's performance;
• Visitor origin, the tool will show you precisely where your visitors are coming from, giving you the possibility of creating a more assertive method of attracting customers (leads);
• Marketing and social media, with the data in hand it will be possible to identify which marketing strategies are working and which social networks are most likely to boost your website;
• User browsing time, one of the important factors in determining the most attractive pages on your website; among others.
Today, we will learn about Google Analytics, possibly the most widely used web analytics tool in the world. We will cover the topic, starting with an explanation of the tool, how to install it, what its main metrics and functions are, and ending with a more complex level, addressing the use of UTM (extensions added to the end of links to identify the origin of traffic going to a website, whose acronym stands for Urchin Tracking Module, in English) for parameterizing digital campaigns.
Google Analytics, also known as GA, is widely used in companies of various sizes, and is widely used in advertising agencies that work with Learn how to have good web development and, therefore, you can use it in your own business, a company that provides or will provide services, marketing agencies and even multinationals. We usually use Google Analytics to check which are the main channels that bring us traffic to our websites, e-commerces or applications, as well as to gather information about the profile of the public that makes up our audience, their time spent on the website, e-commerce or app , among other behavioral metrics, such as bounce rates, browsing time, among other metrics that will be exposed in this content.
The main social media tools and metrics will colombia whatsapp data also be covered. Considering that consumers today are present on several social networks and that it is often through these that customer engagement and lead conversion are generated. It is also worth remembering that social networks are the channel through which consumers express their opinions, expressing their impressions about brands, products and services.
Base
Knowing about the existence of a new Cyberspace and Cyberculture, according to Lévy (1999), marketing professionals must increasingly worry about occupying such spaces, understanding new forms of communication, exploring media possibilities and, above all, measuring their efforts. We live in a time when the well-known Creative Economy is no longer based solely on experience, creativity and other intangible attributes. Digital media as we know it today, in addition to social networks, are complex tangles of data and information. We know who the users are, where they have been in the last few days, what their preferences are, as well as other relevant information such as marital status, age, religion, birthdays, dating, marriage, etc.
If, on the one hand, the inputs and processes to start a digital marketing action are based on numbers and relevant information, it would be no different if the outputs were also structured. To this end, the market uses data measurement tools, so that common questions among marketing professionals have more effective answers, such as:
Did my campaign bring visitors to my website?
Are the visitors actually residents of the cities I selected?
Are these first-time customers?
How long did they stay on my site?
Did they go to the “request a quote” page?
Here you will learn how to obtain these answers, in addition to seeking other information that, together, can guarantee strategic insights.
Made available by Google, the tool monitors data and traffic on any website, done by installing a code on the website's domain pages, which collects user data with the aim of delivering information for the preparation of reports for analyzing metrics and formulating strategies.
It is currently one of the most complete tools for understanding visitor behavior, and is essential for measuring actions performed on the website, providing graphs that measure various user actions. With Google Analytics, it is possible to parameterize various things that happen on websites, including:
• Complete number of visitors, indicating which ones made several visits and those who visited only once;
• Accurate sales results, which are crucial for e-commerce, as they will generate data on the store's performance;
• Visitor origin, the tool will show you precisely where your visitors are coming from, giving you the possibility of creating a more assertive method of attracting customers (leads);
• Marketing and social media, with the data in hand it will be possible to identify which marketing strategies are working and which social networks are most likely to boost your website;
• User browsing time, one of the important factors in determining the most attractive pages on your website; among others.