Marketing Automation…what?
Posted: Sun Dec 22, 2024 6:56 am
Usages have changed, tools too. When you go on the internet to look for information, your project is not necessarily mature yet. You will look at reviews, compare prices, visit different sites. Study, hesitate, think. Look again, then return to certain sites as your thinking progresses.
Throughout these steps, you will receive information from the websites you have visited and on which you have probably created an account.
According to your personal path then online, your path is studied. At step 1 you will receive a welcome type email, at the second, maybe an invitation, then a reminder….etc….depending on the product.
A digital marketing strategy is in line with the business strategy. It requires poland number for whatsapp defining an objective, knowing your market, your competitors, your strengths/weaknesses, etc.
The main differences come from the context and the evolution of tools and uses.
What is my goal: acquisition, awareness, loyalty?
Is it SMART: achievable, specific, measurable in what time frame?
What is the expected ROI: is it website visits, newsletter subscription, online purchases? Which KPIs will be most relevant?
Do I advertise? If so, in what form?
Who am I addressing, who are my buyers? Where and how do they buy? ... All these questions are fundamental to defining an action plan, in line with the strategy.
Even better, write it hand in hand with sales and other departments of the company. They probably use other tools such as CRM. Who does what, and how can we all move forward together, in the same direction?
In short, all this requires reflection .
To help you ask the right questions, here are some articles:
This process is called " lead nurturing ", in concrete terms we feed the prospect (you in this case). It is part of a Marketing automation strategy. The objective: to make you buy its product, by feeding your thought process with information, testimonials, opinions... until you make the purchase (when you are ready).
There are few specialists in France, I am lucky enough to know one, his name is Pierre Ammeloot. Here is his portrait and his white paper.
At the same time, I advise you to read this article seen on a site. It explains well the different stages of Marketing Automation.
Throughout these steps, you will receive information from the websites you have visited and on which you have probably created an account.
According to your personal path then online, your path is studied. At step 1 you will receive a welcome type email, at the second, maybe an invitation, then a reminder….etc….depending on the product.
A digital marketing strategy is in line with the business strategy. It requires poland number for whatsapp defining an objective, knowing your market, your competitors, your strengths/weaknesses, etc.
The main differences come from the context and the evolution of tools and uses.
What is my goal: acquisition, awareness, loyalty?
Is it SMART: achievable, specific, measurable in what time frame?
What is the expected ROI: is it website visits, newsletter subscription, online purchases? Which KPIs will be most relevant?
Do I advertise? If so, in what form?
Who am I addressing, who are my buyers? Where and how do they buy? ... All these questions are fundamental to defining an action plan, in line with the strategy.
Even better, write it hand in hand with sales and other departments of the company. They probably use other tools such as CRM. Who does what, and how can we all move forward together, in the same direction?
In short, all this requires reflection .
To help you ask the right questions, here are some articles:
This process is called " lead nurturing ", in concrete terms we feed the prospect (you in this case). It is part of a Marketing automation strategy. The objective: to make you buy its product, by feeding your thought process with information, testimonials, opinions... until you make the purchase (when you are ready).
There are few specialists in France, I am lucky enough to know one, his name is Pierre Ammeloot. Here is his portrait and his white paper.
At the same time, I advise you to read this article seen on a site. It explains well the different stages of Marketing Automation.