Who would we like to be?
Who we are not
After sorting through your adjectives, focus on words in the “Who we’d like to be” category. Group your adjectives into categories and organize them in order of priority (like the Facebook example above).
You can fill them in with subcards and color codes, as needed, to clarify their meaning.
Finally, update your content strategy with your finished architecture.
Now that you've determined your company's "why," you can begin creating a unique tone of voice.
To begin defining your tone of voice, come up with adjectives that describe your desired tone .
You can use the Nielsen Norman Group's four dimensions of tone of voice to determine which category your brand falls into:
Funny vs. Serious
Formal vs. informal
Respectful vs. irreverent
Enthusiastic vs. practical
You can also use these “tone of voice words” to define how you want your brand to communicate:
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Decide where your brand voice should fall on each phone number in korea spectrum to determine the appropriate tone of voice to use.
Here's an example from The Adventurers that's on the irreverent side:
Tone of voice of the adventurers
You can use AI tools like ContentShake to determine if your text uses a consistent and relevant tone of voice.
First, the tool will help you write your article using AI and competitive data suggestions. Then, it will score your draft based on readability, SEO, and
tone of voice.
ContentShake for content optimization
For example, you can see which sentences are too formal or too informal and quickly edit them.
ContentShake for content optimization
Let's now look at some examples.
Formal vs. Informal
Using a formal tone can help your brand appear more authoritative, but it can also come across as impersonal.