Two ways to promote brands in pharma
Posted: Tue Jan 28, 2025 6:16 am
In each country, there are 3-4-5 chains that occupy more than half, or even 70% of the market. All pharmacists work in these chains. They are subject to certain corporate standards. For example, they promote those products that the head office recommends. Of course, there are sales representatives who go and do detailing about the products to pharmacists. Despite the sad state of the market, there are many prospects for promoting brands in this market.
When we talk about what we promote, we mean the product. You can’t add a significant india rcs data unique selling proposition (USP) to your product/brand. It’s difficult, for example, to give vitamin C any additional USP beyond the one it already has. But you can for a multivitamin or a headache remedy.
Of course, there are super-unique products that sell thanks to their formula. They have no competitors because they have a super-active ingredient or act very quickly. But this happens rarely. Most often, we work with analogues that, from the consumer's point of view, are practically indistinguishable.
Accordingly, this is where marketing comes into play, which is already trying to figure out how to promote these products/brands. In my opinion, there are two standard ways of promotion.
When we talk about what we promote, we mean the product. You can’t add a significant india rcs data unique selling proposition (USP) to your product/brand. It’s difficult, for example, to give vitamin C any additional USP beyond the one it already has. But you can for a multivitamin or a headache remedy.
Of course, there are super-unique products that sell thanks to their formula. They have no competitors because they have a super-active ingredient or act very quickly. But this happens rarely. Most often, we work with analogues that, from the consumer's point of view, are practically indistinguishable.
Accordingly, this is where marketing comes into play, which is already trying to figure out how to promote these products/brands. In my opinion, there are two standard ways of promotion.