MBTI testing – the Open Extended Jungian Type Scales (OEJTS) questionnaire – examines cognitive preferences (how the audience processes and perceives information);
assessment according to the DISC typology – examines behavior and communication style;
Enneagram – testing that reveals basic desires, fears, weaknesses, aspirations and emotions. This is important for sales, since testing can help you better understand the client’s position.
You can also identify audience personality types using the data you have. thailand whatsapp number Monitor your audience’s activity on social media. Analyze the content they share, their engagement patterns, and the topics they discuss. Analyzing customer feedback and interactions can also provide insight into
Finally, if you have the resources and your audience is open to conversation, conduct one-on-one interviews or focus groups with a representative sample. Ask open-ended questions and encourage participants to share their thoughts, feelings, and experiences related to your product, service, or industry.
Using this data, you can identify common personality traits of your audience and group them into different segments.
Classify personality types
Whether you use one of these methods or use others, you will likely be able to relate your findings to the following personality types:
Type A
Competitive, ambitious, with a sense of urgency. Often referred to as high achievers, they strive for personal and professional success. They are impatient and can easily become frustrated when things don’t go as planned. Because of their competitive nature, they may also be prone to comparing themselves to others
their values and motivations.
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