Personalize your messages as much as possible
Posted: Tue Jan 28, 2025 3:11 am
Scenario of interest for the site : relaunch your visitors following a visit to one or more products or product categories.
Inactive Customers Scenario : Follow up with a customer who hasn't placed an order for some time.
Displaying Cross-selling combined with Smart Content on Site : this type of scenario allows you to display product recommendations as if they were a product list already present on your site (100% effectiveness guaranteed!).
Our advice and best practices for a relevant and effective Marketing Automation strategy
After seeing the essential scenarios to deploy on your e-store, let's now see what are the best practices to use to maximize the performance of your campaigns.
As you know, a personalized message is more likely to have a positive impact on your customers.
So don't hesitate to use variables as much as possible (especially the “firstname” variable) to strengthen your ties with your customers .
Focus on advanced segmentation
As you know, another good practice to austria telegram number database adopt is to segment your database.
Indeed, depending on the type of scenario carried out, your target will not always be the same, it could be your leads, your customers or even just your inactive customers for example.
Customer Segmentation Example - ShopiMind Automation Feature
Customer Segmentation Example - ShopiMind Automation Feature
Consider sending the right message to the right person through careful, thoughtful segmentation.
Pay special attention to managing your marketing pressure
This is one of the most important aspects of your e-commerce strategy: finding the right balance between over-soliciting and forgetting your contacts .
Inactive Customers Scenario : Follow up with a customer who hasn't placed an order for some time.
Displaying Cross-selling combined with Smart Content on Site : this type of scenario allows you to display product recommendations as if they were a product list already present on your site (100% effectiveness guaranteed!).
Our advice and best practices for a relevant and effective Marketing Automation strategy
After seeing the essential scenarios to deploy on your e-store, let's now see what are the best practices to use to maximize the performance of your campaigns.
As you know, a personalized message is more likely to have a positive impact on your customers.
So don't hesitate to use variables as much as possible (especially the “firstname” variable) to strengthen your ties with your customers .
Focus on advanced segmentation
As you know, another good practice to austria telegram number database adopt is to segment your database.
Indeed, depending on the type of scenario carried out, your target will not always be the same, it could be your leads, your customers or even just your inactive customers for example.
Customer Segmentation Example - ShopiMind Automation Feature
Customer Segmentation Example - ShopiMind Automation Feature
Consider sending the right message to the right person through careful, thoughtful segmentation.
Pay special attention to managing your marketing pressure
This is one of the most important aspects of your e-commerce strategy: finding the right balance between over-soliciting and forgetting your contacts .