Why Microsoft bought LinkedIn
Posted: Mon Jan 27, 2025 10:34 am
LinkedIn is the largest network of professionals and businesses in existence right now and this will give Microsoft a new sales channel to sell more of its products and will serve as a complement to the collaboration and communication services it already offers.
Microsoft plans to integrate LinkedIn with its CRM product so that Microsoft Dynamics users will be able to use LinkedIn's Sales Navigator functionality to transform the sales cycle with actionable insights - bringing a wealth of information about LinkedIn users into the CRM used by salespeople that will help sales teams find potential customers, create opportunities, and close more sales .
Before I continue chile telegram screening telling you other reasons why Microsoft has bought LinkedIn and the ins and outs of this strategic move by the software giant, I want to pause along the way to reflect:
We have already mentioned that buying a professional social network provides Microsoft with a sales channel. In other words, in addition to being a social network or a global professional network, LinkedIn is a sales channel . And if your company or sales team is not using it yet, start doing so today, because that is where your clients are.
In our product catalog , you can find training to learn how to sell with LinkedIn or a Content Distribution and Demand Generation package on LinkedIn in which we do it for you.
Microsoft plans to integrate LinkedIn with its CRM product so that Microsoft Dynamics users will be able to use LinkedIn's Sales Navigator functionality to transform the sales cycle with actionable insights - bringing a wealth of information about LinkedIn users into the CRM used by salespeople that will help sales teams find potential customers, create opportunities, and close more sales .
Before I continue chile telegram screening telling you other reasons why Microsoft has bought LinkedIn and the ins and outs of this strategic move by the software giant, I want to pause along the way to reflect:
We have already mentioned that buying a professional social network provides Microsoft with a sales channel. In other words, in addition to being a social network or a global professional network, LinkedIn is a sales channel . And if your company or sales team is not using it yet, start doing so today, because that is where your clients are.
In our product catalog , you can find training to learn how to sell with LinkedIn or a Content Distribution and Demand Generation package on LinkedIn in which we do it for you.