links back to the main pillar
Posted: Mon Jan 27, 2025 6:37 am
What keywords are driving the most organic traffic for your competitors? (You can use the Organic Research tool to do this)
4. Design a keyword strategy to reach your customers at the different stages of your funnel
One of the most effective ways to succeed in B2B SEO is to use content clusters to showcase your expertise, and rank in search engines for topics, not just keywords.
But what are topic clusters and why are they key to B2B SEO?
Topic clusters are a group of content that revolves around a central topic and uses a pillar page to link together.
A content cluster should start with a strong pillar page (the hub for a specific topic) and then include links to all related cluster pages (a more detailed page that answers specific thailand mobile database questions about your topic and page).
Developing a keyword strategy based on the creation of content clusters helps you target your potential customers at any stage of the buying cycle. In addition, you develop a scalable content strategy that you can increase every month.
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It helps you keep your content organized, more easily demonstrate your knowledge of a topic, and avoid keyword cannibalization .
At this stage of creating your strategy, you need to create a keyword strategy that aligns with your ideal customers and your keyword research.
5. Create and optimize landing pages for products and services
Don't lose sight of your main objectives and KPIs .
While we don't deny the importance of positioning yourself and creating content to direct your potential customers through your funnel, your ultimate goal is to make a sale.
To do this, make sure you have solid sales pages or service landing pages.
4. Design a keyword strategy to reach your customers at the different stages of your funnel
One of the most effective ways to succeed in B2B SEO is to use content clusters to showcase your expertise, and rank in search engines for topics, not just keywords.
But what are topic clusters and why are they key to B2B SEO?
Topic clusters are a group of content that revolves around a central topic and uses a pillar page to link together.
A content cluster should start with a strong pillar page (the hub for a specific topic) and then include links to all related cluster pages (a more detailed page that answers specific thailand mobile database questions about your topic and page).
Developing a keyword strategy based on the creation of content clusters helps you target your potential customers at any stage of the buying cycle. In addition, you develop a scalable content strategy that you can increase every month.
img-semblog
It helps you keep your content organized, more easily demonstrate your knowledge of a topic, and avoid keyword cannibalization .
At this stage of creating your strategy, you need to create a keyword strategy that aligns with your ideal customers and your keyword research.
5. Create and optimize landing pages for products and services
Don't lose sight of your main objectives and KPIs .
While we don't deny the importance of positioning yourself and creating content to direct your potential customers through your funnel, your ultimate goal is to make a sale.
To do this, make sure you have solid sales pages or service landing pages.