Performance Marketing: Todo lo que necesitas saber
Posted: Sun Dec 22, 2024 6:19 am
How many billboards have you read on your way to work? You've probably come across dozens of them. But how many have you paid attention to? Is it worth paying for advertising that you don't even see? Performance Marketing seeks a marketing model in which we pay for what we get; for the results.
Table of contents
What is Performance Marketing?
Types of billing
Type of billing by company
Is Performance Marketing Right for Every Business?
What is Performance Marketing?
Performance Marketing, in Spanish, results marketing , is a method in which interactive advertising does not have a fixed price, but its price varies depending on the results we obtain from our advertising campaigns.
By interactive advertising, we mean a type of advertising in which the target audience can perform an action. Online, it can be a banner that the user can click on or fill out a form, while in traditional media, it can be a call to a phone number that has appeared in the ad. In Performance Marketing, the price to be paid for the ad we publish will depend on this interaction.
Types of billing in Performance Marketing
Within this type of marketing, we can find different types of payment that will depend on our objectives. In some cases, we will think that a click is the result we are looking for; in others, we will prefer to be billed only when the visitor makes a purchase. These are the most common types of billing within Performance Marketing:
CPM (Cost per Thousand): The cost will depend on the number of times our ad is displayed to the user. That is, the number of times it appears on an Internet user's screen.
CPC (Cost per click): In this case we will pay according to the number of people who have clicked on our ad.
CPL ( Cost per lead ): We will pay every time one of the visitors leaves us contact information on our website.
CPA (Cost per Acquisition): There is no purchase, you do not pay b2b email lists poland for the ad. In this type of billing, we will be charged for the ad each time the visitor becomes a customer.
What type of billing best suits my company?
It is true that CPA can be a very attractive billing model for our marketing. Do I only pay for those people who buy from me? It seems like the perfect formula! But there is a catch. In many cases, it is not the option that allows us to obtain the highest ROI from our communication, and the cost per acquisition may even be higher than the profit we obtain from each purchase.
"Paying for advertising based on what we sell may seem attractive, but it is not always the most profitable."
It stands to reason that the more demanding the results we seek, the higher the price we must pay for each of those results. While with a CPM model we will have very low prices, with CPA, the prices will be higher.
Although CPA may seem like the most efficient billing model, we can get much more profit from CPC if we follow the recommendations for a perfect landing page and take care of our website so that the visitor meets the objectives we seek.
Is Performance Marketing perfect for every company?
Results-oriented marketing is not only suitable for all companies, but it is also highly recommended. This way we can ensure that we are meeting all our objectives and that we can make our communication more profitable every day.
Table of contents
What is Performance Marketing?
Types of billing
Type of billing by company
Is Performance Marketing Right for Every Business?
What is Performance Marketing?
Performance Marketing, in Spanish, results marketing , is a method in which interactive advertising does not have a fixed price, but its price varies depending on the results we obtain from our advertising campaigns.
By interactive advertising, we mean a type of advertising in which the target audience can perform an action. Online, it can be a banner that the user can click on or fill out a form, while in traditional media, it can be a call to a phone number that has appeared in the ad. In Performance Marketing, the price to be paid for the ad we publish will depend on this interaction.
Types of billing in Performance Marketing
Within this type of marketing, we can find different types of payment that will depend on our objectives. In some cases, we will think that a click is the result we are looking for; in others, we will prefer to be billed only when the visitor makes a purchase. These are the most common types of billing within Performance Marketing:
CPM (Cost per Thousand): The cost will depend on the number of times our ad is displayed to the user. That is, the number of times it appears on an Internet user's screen.
CPC (Cost per click): In this case we will pay according to the number of people who have clicked on our ad.
CPL ( Cost per lead ): We will pay every time one of the visitors leaves us contact information on our website.
CPA (Cost per Acquisition): There is no purchase, you do not pay b2b email lists poland for the ad. In this type of billing, we will be charged for the ad each time the visitor becomes a customer.
What type of billing best suits my company?
It is true that CPA can be a very attractive billing model for our marketing. Do I only pay for those people who buy from me? It seems like the perfect formula! But there is a catch. In many cases, it is not the option that allows us to obtain the highest ROI from our communication, and the cost per acquisition may even be higher than the profit we obtain from each purchase.
"Paying for advertising based on what we sell may seem attractive, but it is not always the most profitable."
It stands to reason that the more demanding the results we seek, the higher the price we must pay for each of those results. While with a CPM model we will have very low prices, with CPA, the prices will be higher.
Although CPA may seem like the most efficient billing model, we can get much more profit from CPC if we follow the recommendations for a perfect landing page and take care of our website so that the visitor meets the objectives we seek.
Is Performance Marketing perfect for every company?
Results-oriented marketing is not only suitable for all companies, but it is also highly recommended. This way we can ensure that we are meeting all our objectives and that we can make our communication more profitable every day.