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As we can see, almost a third of respondents are auditing their existing content on a regular basis, while 14% consider this process to be a low priority or not necessary at all.

In most cases, this approach is not advisable. Auditing your content at reasonable intervals allows candidate content to repurpose, potentially saving you time and money. It also gives marketers the opportunity to understand why certain types of content aren’t working, link your content to other sales and marketing campaigns, and identify opportunities for improvement or additional content.

If you're not sure how to audit your content, be sure to check taiyuan mobile database out our complete step-by-step guide .

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What are the most in-demand skills for a content professional?
We've seen content marketing teams grow and companies are using this approach to generate leads, determine ROI, and be more competitive in an increasingly competitive field.

To achieve these goals, it is crucial to hire the right people with the most suitable skill set. Therefore, we took a close look at which skills are most desirable for content marketing professionals, not only in terms of technical ability, but also in terms of character and personality.