Which B2B events are usually organized in-person and which are organized online?
Posted: Mon Jan 27, 2025 3:16 am
Event marketing offers B2B companies a wide range of opportunities to organize events aimed at promoting the company's brand and image, as well as establishing business relationships, sharing knowledge and exchanging experiences.
Event marketing originates from events organized traditionally, in a stationary formula, but it has evolved over the years, hence new opportunities have emerged for B2B companies .
Individual events can currently be organized in a stationary or online format. There student data are also events organized in a hybrid way. Each of these forms has its specific applications, depending on the goals of the organizer, the preferences of participants and the specifics of the industry.
1. Stationary B2B events
These are traditional events held at a designated physical location that engage their participants in person and require physical presence at the event venue. These types of events offer the possibility of direct contact between participants, which encourages networking, establishing business contacts, building relationships and entering into more personal interactions.
Event marketing originates from events organized traditionally, in a stationary formula, but it has evolved over the years, hence new opportunities have emerged for B2B companies .
Individual events can currently be organized in a stationary or online format. There student data are also events organized in a hybrid way. Each of these forms has its specific applications, depending on the goals of the organizer, the preferences of participants and the specifics of the industry.
1. Stationary B2B events
These are traditional events held at a designated physical location that engage their participants in person and require physical presence at the event venue. These types of events offer the possibility of direct contact between participants, which encourages networking, establishing business contacts, building relationships and entering into more personal interactions.