Enable Einstein Send Time Optimization To Boost Email Engagement
Posted: Sun Dec 22, 2024 6:09 am
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
When you put so much work into designing email templates, writing content, and adding the right images and buttons in an email, it would be amazing if at least recipients opened it, right? As everyone goes about their day differently, it can be tricky to narrow down a certain time and day that’s best for all recipients. For that to happen, we need to know when prospects are available to open their inbox and tailor each email sent individually.
So how do you determine the best days and times to all phone number in cambodia send to an email list? And how do you adjust sending time according to each prospect? Pardot has finally found a solution to this dilemma!
As part of the Salesforce Summer 21 release, Einstein Send Time Optimization is available for Pardot list emails. This amazing feature chooses the right time to send an email to prospects, based on past behaviour, which maximises the possibility of receivers opening the email.
In a hurry?
What is Einstein Send Time Optimization (ESTO)?
How ESTO works
How to Activate Einstein Send Time Optimization
Considerations
What is Einstein Send Time Optimization (ESTO)?
Einstein Send Time Optimization is a feature that uses AI to calculate the ideal sending time for list emails based on your specific database. This revolutionary technology is an email marketer’s dream, as it takes the guesswork out of when it is best to send your emails.
This new release helps you maximize the open rate of email sends based on the send time. Behind the scenes, Pardot will check all email engagement for an individual prospect (such as email sends, email opens, email clicks and bounces) and build the perfect schedule for every prospect based on their unique engagement.
Einstein Send Time Optimization feature is available in Pardot Advanced and Premium editions - in Lightning Experience only. This can be used in the new Email Builder, and it’s not currently available in Engagement Studios.
When you put so much work into designing email templates, writing content, and adding the right images and buttons in an email, it would be amazing if at least recipients opened it, right? As everyone goes about their day differently, it can be tricky to narrow down a certain time and day that’s best for all recipients. For that to happen, we need to know when prospects are available to open their inbox and tailor each email sent individually.
So how do you determine the best days and times to all phone number in cambodia send to an email list? And how do you adjust sending time according to each prospect? Pardot has finally found a solution to this dilemma!
As part of the Salesforce Summer 21 release, Einstein Send Time Optimization is available for Pardot list emails. This amazing feature chooses the right time to send an email to prospects, based on past behaviour, which maximises the possibility of receivers opening the email.
In a hurry?
What is Einstein Send Time Optimization (ESTO)?
How ESTO works
How to Activate Einstein Send Time Optimization
Considerations
What is Einstein Send Time Optimization (ESTO)?
Einstein Send Time Optimization is a feature that uses AI to calculate the ideal sending time for list emails based on your specific database. This revolutionary technology is an email marketer’s dream, as it takes the guesswork out of when it is best to send your emails.
This new release helps you maximize the open rate of email sends based on the send time. Behind the scenes, Pardot will check all email engagement for an individual prospect (such as email sends, email opens, email clicks and bounces) and build the perfect schedule for every prospect based on their unique engagement.
Einstein Send Time Optimization feature is available in Pardot Advanced and Premium editions - in Lightning Experience only. This can be used in the new Email Builder, and it’s not currently available in Engagement Studios.