5 Keys For Working With Gatekeepers:
Posted: Sun Jan 26, 2025 10:12 am
If your knee-jerk reaction is to opt for going directly to voicemail, slow down. By rushing past the gatekeeper, you may be missing a prime opportunity to improve your odds of getting in front of your prospect.
Don’t Shoot The Gatekeeper!
Maybe it seems like the gatekeeper’s primary job is to keep you out. But they can also be your ally if you learn how to enlist their help.
We have to recognize that the gatekeeper plays an important role in an organization by helping the executive focus on priorities and mitigate distractions.
And that is not always a fun job.
Imagine how many times a day they have to listen to costa rica telegram data someone try to see or speak with their boss.
Most messages are destined to end up in the “non-essential” pile on your prospect’s desk. If you want to see the decision-maker, you need to have a better strategy.
Set Yourself Apart
Screening calls is probably not the gatekeeper’s only responsibility. However, your first order of business is to pull their attention away from their other duties and give them a good reason to listen to you.
Differentiate yourself by communicating authentic interest in them. Show them that they are not just a means to an end. By the way, this is a great place to incorporate some improv skills.
Show Value
The gatekeeper’s job is to filter out things or people that are not of direct interest or importance to the decision-maker. So if what you offer is perceived as insignificant or not in alignment with strategic objectives, you are easy to dismiss.
Think about how you can communicate your solution to the gatekeeper in a way that helps them understand why it’s of the utmost importance that your prospect connects with you.
Don’t Shoot The Gatekeeper!
Maybe it seems like the gatekeeper’s primary job is to keep you out. But they can also be your ally if you learn how to enlist their help.
We have to recognize that the gatekeeper plays an important role in an organization by helping the executive focus on priorities and mitigate distractions.
And that is not always a fun job.
Imagine how many times a day they have to listen to costa rica telegram data someone try to see or speak with their boss.
Most messages are destined to end up in the “non-essential” pile on your prospect’s desk. If you want to see the decision-maker, you need to have a better strategy.
Set Yourself Apart
Screening calls is probably not the gatekeeper’s only responsibility. However, your first order of business is to pull their attention away from their other duties and give them a good reason to listen to you.
Differentiate yourself by communicating authentic interest in them. Show them that they are not just a means to an end. By the way, this is a great place to incorporate some improv skills.
Show Value
The gatekeeper’s job is to filter out things or people that are not of direct interest or importance to the decision-maker. So if what you offer is perceived as insignificant or not in alignment with strategic objectives, you are easy to dismiss.
Think about how you can communicate your solution to the gatekeeper in a way that helps them understand why it’s of the utmost importance that your prospect connects with you.