Benefits of Customization
Posted: Sun Dec 22, 2024 6:08 am
The following list shows 5 undeniable advantages that customization will bring to a business:
Competitiveness. While your competitors in the market are still doing things the old way, you will be ahead. By customizing your products and services, you will increase the loyalty of your customers, their devotion to the company will be strengthened, since each of them will get exactly what they want.
Increased production profitability. Customized telegram thailand viral goods are in high demand, which makes it possible to increase their cost. The task of the business owner is to calculate the ratio of cost price and selling price in order to guarantee high profitability.
Love and loyalty of the buyer. Having made sure that your company not only knows his personal needs, but also satisfies them, the consumer will happily buy only from you, and for years.
Formation of a customer base taking into account individual data. Not always the buyer agrees to provide personal data to the seller of goods/services. By showing persistence, it is easy to lose the consumer. Information is collected gradually, and product customization is very helpful in this, as it reveals the preferences of the client.
Attracting new consumers, increasing sales. Many buyers find it a great pleasure to share the joy of a successful purchase with others. At the same time, friends and acquaintances also feel the desire to buy a thing made to their taste. This is how trust in the brand is formed, which leads to an increase in sales.
Product Benefits for Lead Magnet
Source: shutterstock.com
Disadvantages of customization
Along with the advantages, product customization has its disadvantages, for example:
Increase in product cost, high selling price. Many consumers consider the cheapness of the product to be the main criterion; they are not concerned about uniqueness.
Increased labor costs, modernization of production. This is inevitable, especially if the company undertakes the production of individual goods.
The impossibility of scaling customization of mass products within the framework of existing production. Deep restructuring is too resource-intensive.
Lack of demand for the product. Resources spent on customization may not yield the expected return if demand is not calculated in advance. The task of marketing is a deep analysis of the market and its trends.
Competitiveness. While your competitors in the market are still doing things the old way, you will be ahead. By customizing your products and services, you will increase the loyalty of your customers, their devotion to the company will be strengthened, since each of them will get exactly what they want.
Increased production profitability. Customized telegram thailand viral goods are in high demand, which makes it possible to increase their cost. The task of the business owner is to calculate the ratio of cost price and selling price in order to guarantee high profitability.
Love and loyalty of the buyer. Having made sure that your company not only knows his personal needs, but also satisfies them, the consumer will happily buy only from you, and for years.
Formation of a customer base taking into account individual data. Not always the buyer agrees to provide personal data to the seller of goods/services. By showing persistence, it is easy to lose the consumer. Information is collected gradually, and product customization is very helpful in this, as it reveals the preferences of the client.
Attracting new consumers, increasing sales. Many buyers find it a great pleasure to share the joy of a successful purchase with others. At the same time, friends and acquaintances also feel the desire to buy a thing made to their taste. This is how trust in the brand is formed, which leads to an increase in sales.
Product Benefits for Lead Magnet
Source: shutterstock.com
Disadvantages of customization
Along with the advantages, product customization has its disadvantages, for example:
Increase in product cost, high selling price. Many consumers consider the cheapness of the product to be the main criterion; they are not concerned about uniqueness.
Increased labor costs, modernization of production. This is inevitable, especially if the company undertakes the production of individual goods.
The impossibility of scaling customization of mass products within the framework of existing production. Deep restructuring is too resource-intensive.
Lack of demand for the product. Resources spent on customization may not yield the expected return if demand is not calculated in advance. The task of marketing is a deep analysis of the market and its trends.