Drive Business By Up-Selling To Your Existing Customer Base

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You don’t have to publish your case studies in their entirety in all locations. In fact, in some social media, it makes more sense to publish portions or summaries of your case studies.

You can also publish “teasers” or snippets that entice your audience to read the entire publication.

When you choose to publish only parts of your case study, be sure that you are telling the reader enough information to make the case study compelling.

Condense your problem, solution and results into a smaller publication, but don’t leave any vital information out.

AS well, always include a link back to the site of the full case.

Case Studies Create More Business
When written with this key formula, case studies are an excellent way to attract new opportunities and increase sales.

To use case studies to their fullest potential, publish china telegram data them generously in every marketing channel available to you and use them to highlight current, compelling and credible results.Which Customers Are Up-Sell and Cross-Sell Worthy?
How can you determine who those perfect up-sell and cross-sell candidates are, and what should you do once you’ve identified them?

Up-selling and cross-selling to your existing customer base — rather than focusing most (or all) of your attention on new business development — is the easiest and most efficient way to drive business growth.

Those up-sell and cross-sell opportunities, after all, very often yield quicker sales, higher profits, and improved leverage. This is largely because existing customers know you, trust you, and have displayed a clear affinity for your company’s products and services.

As a result, they typically require less work to convince them to buy more of the products and services you offer.

Why Not Just Stop Hunting For New Business?
So, why shouldn’t businesses simply eliminate new business development initiatives altogether and focus instead on up-selling and cross-selling to their current customer rosters?

Business owners and executives should know the answer to that question (hint: new business development must always be at least a small part of your sales strategy).