We have therefore understood that the word MarTech comes from the union of the words
But what is a MarTech Company ?
MarTech Companies can be defined as all those singapore phone number example companies whose main objective is managing the relationship with the customer through the use of technological tools. Specifically, a data driven approach is adopted that studies the entire consumer journey, answering fundamental questions such as.
Where do customers come from and why do they choose to take a certain action? What drives them to convert, such as signing up for a newsletter?