Not differentiating your content

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Not knowing your audience.
…Or thinking too generically about your audience. Details matter here. It’s the details that make the difference between lackluster, boring content, and content that changes minds and motivates.

Thinking that product features and benefits are what prospects care about.
You’ve got to earn the right to talk to prospects about yourself. They won’t pay attention unless what you are offering is relevant and meaningful to their situation.

Not knowing the process prospects go through to make a purchasing decision.
If you understand the types of questions your prospect asks, then you know the information your need to present at each stage of their journey. Providing information about a solution before your prospect knows they have a problem isn’t going to produce the desired results.

Your content should demonstrate your costa rica telegram data company’s brand— not make you sound like every other company in your space.

Not amplifying it.
This the “build it and they will come” syndrome. Just because you’ve written an interesting piece of content or created a cool video doesn’t mean people will flock to it. You have to proactively and intentionally get it in front of your target audience.

Not involving influencers.
Utilize these people as resources— for topics, angles, and opinions to help build out your content. They are immersed in the industry and can provide valuable insight into your targets’ greatest concerns.

Ignoring in-house experts.
Sometimes, the people who have the insights and knowledge your prospects need sit in the cube next door. From customer success and product management to sales, asking people inside your company about customer needs can uncover real content gems.

Not repurposing.
Make multiple pieces of content in different formats and be creative about the different ways people might consume your content. One webinar can turn into a blog article, a downloadable guide, a checklist, and an infographic.