What is ABM and why is it so important for the industrial sector?

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ABM is a B2B methodology that consists of identifying a series of key accounts or key companies, in order to focus marketing and sales efforts on them and maximize the probability that these companies will end up becoming customers.

This methodology has a high success rate given that the campaigns managed using it are highly personalized towards very specific target accounts, rather than focused on the entire market.

In addition, there are multiple benefits for which you should implement an ABM strategy if you work or own a company in the industrial sector . Below we answer all the questions that may arise about this methodology:

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What are the benefits of an ABM project?
Increase ROI (return on investment)
The return on investment in commercial actions is increased not only by ensuring that your efforts pay off, but by preventing you from investing too much time in projects that do not have clear commercial value.

Shorten the sales cycle
This methodology allows sales staff to focus their efforts afghanistan whatsapp lead on qualified opportunities, reducing the time they spend attracting potential clients who will never become customers.

Allows you to prioritize
It focuses on accounts that have a greater sales potential, prioritizing them. It is the basis of ABM, selecting accounts that are strategic for us in the face of mass customer acquisition.

Alignment and coordination
Coordination between the Marketing and Sales departments is key to the successful development of the ABM methodology. The marketing team's thinking will become like that of the sales team: attracting business, convincing and closing the deal.

How can you implement it with us?
1. We discover the key accounts in your sector. We agree with the sales department which accounts have the greatest revenue potential in the short and medium term.

2. We generate customized campaigns for these accounts. Material is created that is focused on the business needs of key companies so that it becomes completely personalized.

3. We close the sales process with your sales team . We report the results to the sales team so they can close those proposals with the most qualified contacts.