This term represents the strategy for using videos to achieve brand objectives .
And I'm not just talking about commercials, as videos come in many formats and the options are increasingly varied.
For example, platforms like Facebook and Instagram have been offering the possibility of doing live broadcasts and stories for some time now, which can also be used to create interesting content .
Videos in their different versions continue to position philippines mobile number example themselves as one of the forms of content that most connect with people and, in addition, go viral very easily.
10 good reasons to do video marketing
Videos have been proven to improve conversion rates, making them ideal for placing on your landing pages.
Including videos on your pages benefits your search engine rankings . Google favors pages with multimedia content because it knows that these provide a greater amount of information in less time.
As I mentioned, videos increase people's confidence. 52% of users say that watching a video makes them feel more confident about their purchasing decisions.
Increased time spent on site. The average user spends 88% more time on a site with videos than on one without.
Making videos is a good investment. They can stay relevant for up to 4 years , which is more than enough when compared to the lifespan of Facebook posts (3 hours and 7 minutes).
Emails with the word “video” in the subject line have a higher open rate.
Videos boost engagement by increasing the chances of users coming back for more content.
They generate recall. It is said that humans remember 10% of what they read, 20% of what they hear, 30% of what they see, and 50% of what they see and hear .
They are more likely to go viral than other types of content.
They can be easily viewed from any device, including mobile phones.