For example, buying real estate is one of the most expensive things, and most people are unable to do it without borrowed funds. In this case, banks offer favorable conditions for solving financial issues that arise.
Problems of efficiency and results
This group includes the main concerns of customers related to whether the purchased product will be able to meet their expectations. For example, a buyer has invested in an inexpensive dishwasher, but doubts its ability to effectively clean dishes.
Typically, fears and concerns about efficiency concern products that automate processes, freeing users from the need for manual labor. Consumers want to avoid wasting time on tasks that technology can handle on its own. Companies should not only offer high-quality products, but also focus on reducing their customers' costs.
Technical difficulties
These problems are directly related to the process 3 phone number identifier philippines of purchasing a product. For example, when ordering from an online store, there may be lengthy registration stages, inconvenient payment methods, and other technical obstacles.
Privacy issues
These aspects also apply to online shopping. Many buyers prefer not to leave contact and financial data on unfamiliar sites. As a result, the purchasing process can become more complicated. And often, a potential buyer will choose an alternative way to satisfy their needs, for example, by going to an offline store.
Problems with choice
These customer pains arise when the consumer is faced with several solutions to his problem. In other words, there are many products from different manufacturers that can satisfy his needs, which complicates the process of choosing the most suitable product with the best price-quality ratio.
Social and public issues
Those in question arise from the reaction of society and individuals to the purchase of certain products. For example, many people feel uncomfortable when purchasing intimate goods. This affects not only adult stores, but also items such as contraceptives, hygiene products, pregnancy tests and other personal items.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Methods for identifying customer needs
It is important not to try to take responsibility for assessing what is good/bad. It is better to conduct research, collect accurate data, analyze it and then draw conclusions. We will tell you what methods to use for this:
Forums
Checking customer pain points can be done by studying specialized sites and communities. Specific resources depend on the company's field of activity. If you sell, for example, car tires, you should pay attention to car forums where car owners share problems and impressions. Follow the topics to stay up to date with customer complaints. You may find the following problems:
uneven tire wear;
rapid destruction of studs on new wheels;
tread separation;
high cost of rubber.
Focus on the most pressing issues and offer a solution to a specific problem.
Social media
One of their main advantages is access to information. They are able to clarify possible pain points and expectations of the target audience and clients by providing examples. Random research of user profiles will not yield significant results, but analysis of competitor groups can be useful.
Social media
Source: shutterstock.com
So, if you are selling sports nutrition, find a group with a large number of subscribers where similar products are offered, study the comments under the posts. Most likely, users will share their experience of using the products and their impressions.
Don't forget to track both negative and positive feedback - this will help improve your offer and determine the priorities of the target audience. As soon as you identify a problem, be sure to write it down. This way, you can make a list of customer pain points and doubts in the sports nutrition industry:
how to use a gainer correctly;
sports supplements for weight gain;
which fat burner is better to choose;
how to choose sports nutrition for beginners;
Is it possible to lose weight using protein shakes?
Write down all the information you’ve collected. Evaluate what you can use and what you can’t. It’s important to remember that the more data you collect, the easier it will be to understand and meet customer needs. Take screenshots, create a table to record comments. After a few days of working in this format, you’ll have a clear understanding of what to do next.