This metric is only applicable in the case where you want to obtain, for a job on ADV, the difference between the profit obtained from an advertising campaign and the total cost of the latter. It is clear, therefore, that we are talking about completely different metrics: always useful but for different purposes.
Contextualize the ROI in the outlined strategy
Here is another problem well known to those who work in malaysian business email list the digital marketing sector. Even if the formula to calculate is known and well defined, there is always one aspect to consider: we are talking about theory . In practice, the formula must be adequate and contextualized in order to obtain the best results.
For example, the ROI formula changes when you need to calculate the return on investment for recurring sales. In this case, you also need to consider the customer lifetime value.
The work of managing ROI Marketing can encounter some small inconveniences. For example, the return of investment is clear when it comes to advertising and digital advertising. But can the same be said for SEO? Yes, thanks to the objectives of Google Analytics which are always a guarantee.
What happens, instead, with all those activities that affect the growth of the brand ? Can the community management process be clearly measured? It is not always that easy.
Manage ROI with the right tools for the right circumstances
There are many tools that you can develop to activate an adequate ROI in digital marketing. For example, you can use an adequate integration with Google Search Console that allows you to identify clear results in terms of search engine optimization. But Google Analytics is also useful.