We’ll be honest; if you don’t use lead generation software, finding and targeting quality leads will take a lot of work.
However, following these steps makes it possible.
Step 1: Define your ICP and TAM
Targeted lead generation always starts with finding your perfect customer. After all, you can’t target leads if you don’t know who you’re targeting. They hide behind two industry terms: ideal company persona (ICP) and total addressable market (TAM).
In short, your ICP is the company that needs your offering thailand telephone number the most. These ideal customers understand the value of your services, don’t require endless persuasion, and are most likely to convert.
When you know your ICP, you can calculate your TAM, meaning how many ICPs you can target with your campaigns and how much money this can bring you.
What does it do for you? Two things: reveals high-quality leads and helps set realistic sales targets.
Step 2: Build a database
Now that you know who your ICP and TAM are, it’s time to start forming a database with your ICP’s contact information.
If you feel particularly old-fashioned and have some time to spare, you can take a manual-labor approach. Open Excel sheets and start adding the contact info of the prospects you think are a good fit.
Surprisingly, or perhaps unsurprisingly, 56% of companies still score leads manually. But if you do want to do things in a post-industrial manner, using automated lead-generation tools will go a long way in streamlining efforts to build and segment databases.
Why? Because it increases conversions, it’s affordable and more efficient. So the real question is, why not?
For example, tools like Leedfeeder automatically send leads that visit your website to your CRM in real-time. You can even set up a filter to sift through potential leads to keep only those that qualify as your ICP.
After filling your database with leads, it’s time to distill it further with segmentation.