5 demand capture tactics
Posted: Sun Dec 22, 2024 5:52 am
You've created demand. Awesome.
Now what?
Now it's time to capture those leads so you can turn that demand into sales. Here's how to kill the demand gen strategy game.
Paid search campaigns to capture high-intent keywords
In the demand creation stage, we talked about targeting organic search terms with ungated content. Now it's time to turn it up a notch by creating paid search campaigns for high-intent keywords to jump in front of your target audience.
High-intent key terms will vary by company, of course, but the ones we target include:
Leadfeeder vs (our competitors)
IP enrichment
Lead generation tools
These terms indicate people know what they need and are ready to convert—people who are further along in the buyer’s journey. By focusing on high-intent terms, we aren't wasting ad spend on generic terms that are highly competitive and unlikely to convert.
We’re all about high conversion rates over here, you feel?
A strong presence on review sites
A strong presence on review sites is another way to target high-intent users and secure new customers.
For example, if a user is looking for Leafeeder on Capterra, there's a good chance they already know what we offer and are in the consideration stage of the sales cycle.
Screenshot of demand generation example Capterra
By ensuring your website, features, pricing, and screenshots or videos are indian whatsapp number accurate, you know high-intent users are making their decisions based on accurate information. It also gives you the opportunity to influence high-intent users, interrupting their customer journey.
Most review sites (including Capterra) allow you to update company information and respond to reviews. Definitely add this piece of the puzzle to your demand generation program, the ROI will surprise you if you dedicate marketing efforts to the cause!
Identify companies visiting ungated content and sync to sales teams
The main goal of gating a piece of content is to make it a lead magnet; to collect qualified leads (you hope). But, it's not always the most effective digital marketing strategy.
For starters, not everyone will fill out your form—so how do you capture that demand if they’re bouncing from your landing page?
Luckily, there are ways around the form dilemma for B2B marketers.
By tracking IP addresses, Leadfeeder identifies which companies visit your website, and what pages they view, and determines if they fit your ideal customer persona through filters like lead scoring. Plus, we integrate with several free tools and CRMs, so we can send those captured contacts right over to sales.
No more gating content just to gather email addresses—and all that sweet data gets sent over to sales in almost real-time thanks to our marketing automation skills.
Now what?
Now it's time to capture those leads so you can turn that demand into sales. Here's how to kill the demand gen strategy game.
Paid search campaigns to capture high-intent keywords
In the demand creation stage, we talked about targeting organic search terms with ungated content. Now it's time to turn it up a notch by creating paid search campaigns for high-intent keywords to jump in front of your target audience.
High-intent key terms will vary by company, of course, but the ones we target include:
Leadfeeder vs (our competitors)
IP enrichment
Lead generation tools
These terms indicate people know what they need and are ready to convert—people who are further along in the buyer’s journey. By focusing on high-intent terms, we aren't wasting ad spend on generic terms that are highly competitive and unlikely to convert.
We’re all about high conversion rates over here, you feel?
A strong presence on review sites
A strong presence on review sites is another way to target high-intent users and secure new customers.
For example, if a user is looking for Leafeeder on Capterra, there's a good chance they already know what we offer and are in the consideration stage of the sales cycle.
Screenshot of demand generation example Capterra
By ensuring your website, features, pricing, and screenshots or videos are indian whatsapp number accurate, you know high-intent users are making their decisions based on accurate information. It also gives you the opportunity to influence high-intent users, interrupting their customer journey.
Most review sites (including Capterra) allow you to update company information and respond to reviews. Definitely add this piece of the puzzle to your demand generation program, the ROI will surprise you if you dedicate marketing efforts to the cause!
Identify companies visiting ungated content and sync to sales teams
The main goal of gating a piece of content is to make it a lead magnet; to collect qualified leads (you hope). But, it's not always the most effective digital marketing strategy.
For starters, not everyone will fill out your form—so how do you capture that demand if they’re bouncing from your landing page?
Luckily, there are ways around the form dilemma for B2B marketers.
By tracking IP addresses, Leadfeeder identifies which companies visit your website, and what pages they view, and determines if they fit your ideal customer persona through filters like lead scoring. Plus, we integrate with several free tools and CRMs, so we can send those captured contacts right over to sales.
No more gating content just to gather email addresses—and all that sweet data gets sent over to sales in almost real-time thanks to our marketing automation skills.