The Guide to Baidu Search Ad Formats
Posted: Sun Dec 22, 2024 5:52 am
This is the full list of ad types you’ll find on China’s most popular search engine, Baidu.
We’ve used all of these types of Baidu ads in some of the hundreds of Baidu campaigns that we’ve run. So we’ve also included some advice about when to use each type.
Table of Contents
Plain Ol’ Default Text Ads
Baidu Image Ads / Image Extensions (Basic)
Multi-Image Ads (Advanced)
Multi-Text & Link Ads
Video & Text Ads
Phone Number Extension for Mobile Devices
App Download Extension for Mobile Devices
Ads with Contact Form Submission
Ads with Customer support
Automatically Adjusted Ads
Brand Zone
Plain Ol’ Default Text Ads
Baidu defalt text adOn Baidu, the default text ads whatsapp japan number include a title line and 2 description lines.
The title is limited to 50 characters and the description lines are limited to 80 characters.
Next to the URL, you can see three additional things…which users pretty much just ignore.
An“Advertising” (广告) notice, which indicates that it is an ad, not an organic search result.
“Baidu Guarantee”, which means you will receive compensation if you are defrauded by this ad. Read more about it here.
Baidu Image Ads / Image Extensions (Basic)
Baidu Image Ads
We’ve used all of these types of Baidu ads in some of the hundreds of Baidu campaigns that we’ve run. So we’ve also included some advice about when to use each type.
Table of Contents
Plain Ol’ Default Text Ads
Baidu Image Ads / Image Extensions (Basic)
Multi-Image Ads (Advanced)
Multi-Text & Link Ads
Video & Text Ads
Phone Number Extension for Mobile Devices
App Download Extension for Mobile Devices
Ads with Contact Form Submission
Ads with Customer support
Automatically Adjusted Ads
Brand Zone
Plain Ol’ Default Text Ads
Baidu defalt text adOn Baidu, the default text ads whatsapp japan number include a title line and 2 description lines.
The title is limited to 50 characters and the description lines are limited to 80 characters.
Next to the URL, you can see three additional things…which users pretty much just ignore.
An“Advertising” (广告) notice, which indicates that it is an ad, not an organic search result.
“Baidu Guarantee”, which means you will receive compensation if you are defrauded by this ad. Read more about it here.
Baidu Image Ads / Image Extensions (Basic)
Baidu Image Ads