Every time I had the opportunity to ask a customer who had just purchased a piano

[zihadhasan019]

After the first three months we did see some improvement. We got a lot of compliments on the "design" of the site and a slight up-tick in daily traffic and started to show up in the first 5 pages in SERPs. That's it, nothing more. I thought what is going on the site looks great whats the problem? So it was back to the research... I thought. But then I realized, the site that we had just launched looked good to us but, we're not the users, or in the market to buy pianos.


So we took it to the streets, well not really to the germany email list streetsm we went to our past customer base. , used our piano services, was local pianist, piano teacher or piano enthusiast I would point blank ask them "What is most important to you when looking to buy a piano? Here are the most common answers I received with. (1 being the most common) 1.





Product Information (What is the best piano for me?, NOT what is the best piano?) 2. Socialability (Who do collaborate with, what music organizations, teacher, students?) 3. Site Organization (Where is everything) 4. Customer Testimonials or Stories (How did others feel about their experience with you company?) 5. Company History (Why should I purchase a piano from your company? What's your story?) After compiling this information I thought to myself: Well, I guess cool design and a lot of great pictures was only important to me.