If you work with Digital Marketing , you should know that an automation strategy helps your company prepare Leads for purchase and relate to them in a scalable and… automatic way.
When we talk about automation, the terms human, personal or singular are not the first that come to mind. In fact, there are companies that send automated emails that seem to be written by robots.
However, it is possible to improve this by writing for filipina telegram people, even if it is through automation. Emails, even if they are sent automatically, are not written by robots. To write them personally, you need someone who knows your Purchase Process and the objective of each message.
Check out some tips for marketing automation without losing your personality, plus examples used at RD Station:
1. Write relevant content
It's not just about calling the lead by their first name. While that helps, marketing automation allows you to go further.
It is possible to combine the name with other information about the Lead, creating emails that are in accordance with the needs of each one of them.
If your message includes the lead's name, is directed to the position he or she holds in the company, and shows that you understand his or her context, it will certainly be better received.
sales automation email example
However, if you have already identified your company's persona and know your target audience, within it there are people who are at different stages of the sales funnel and it is important to write content directed to each of them.
2. Segment
This is where segmentation comes in, an important practice for sending the right message to the right person.