How to set up a marketing automation strategy?

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Before you start a marketing automation strategy, you need to identify your main goals. What do you want to accomplish with this technology? Goals may include:

Customer loyalty : strengthen relationships with your existing customers through personalized campaigns.
Lead generation : attracting new prospects and qualifying them effectively.
Increasing conversions : transforming visitors or leads into customers.
Improving engagement : Maintaining regular interaction with your audience.
4.2 Choosing the right tools
Choosing a marketing automation tool is a step that should not be overlooked in order to succeed in your strategy. Here are some popular options:

Hubspot : Ideal for all-in-one italy email list management, with advanced CRM integration features.
Mailchimp : Perfect for small businesses, it offers simple and affordable features.
ActiveCampaign : Excellent for segmentation and lead scoring, with good value for money.
Marketo : Built for large enterprises, with powerful customization and analytics options.
Brevo (ex-SendinBlue) : a flexible and affordable solution for mid-sized businesses.
4.3 Segment your audience
Segmenting your audience is essential to sending relevant messages to your contacts. Divide your prospects and customers into homogeneous groups based on criteria such as:

Demographic data : age, gender, location.
Behavior : interactions with your emails, pages visited, products viewed.
The stage of the customer journey : cold prospect, qualified lead, regular customer.
Example: An e-commerce site can segment its customers into “frequent buyers”, “visitors who abandon their cart” and “new registrants”, in order to send offers tailored to each profile.