Seat
“That wasn’t the case and it resulted in the #ikdoeeenseatje, with which people and organisations mocked SEAT’s hook-in campaign,” says Thijs. The hashtag was used more than a hundred times on social media and The Best Social Media also picked up on SEAT’s bad hooks .
“Of course! I think a nice example is that of HEMA, last year around April 1st. They announced a new deodorant on Facebook: the so-called tompouce deodorant with the text: 'This way you always smell like your favorite pastry. Want to try it? Tag your dearest friend in this message and together you have a chance to win a nice sweet gift.'
HEMA tompouce deodorant
“The post was shared over 1,600 times, got 10,000 reactions and 8,500 likes. I like this one, because there is a good connection between brand, moment and content. I also think the encouragement to tag is smart; that ensures even more organic distribution.”
The added value of hooks for your organization
Hooks are a great way to generate engagement with (potential) customers and show how fun and witty your brand or organization actually is. This contributes to a good connection with customers and a strong reputation in the long run.
But not only the day of practical jokes is suitable switzerland whatsapp number for social media hooks. Other days or specific events can also provide nice hooks. What do you think of International Sushi Day on June 18 for the large all-you-can-eat chains, Movember for KWF Kankerbestrijding or a large festival such as Pinkpop or Lowlands for sponsors.
Social themes are also suitable to hook into. As we see with lingerie chain Hunkemöller, which hooked into the discussion around gender neutrality. Under the guise of #couplegoals, matching swimwear for him and her is being developed. April Fool's joke or not?
Matching swimwear
The #couplegoals campaign at Hunkemöller
It is important that you choose hook-in moments that are related to your brand or organization. With the above tips and tricks from hook-in expert Thijs, you can come up with a good hook-in for April 1 and other hook-in moments with your brand or organization. Leave the loose shoelace jokes on the shelf and come up with something creative this year!
Which hook stuck with you the most? Let me know in a comment below this article.