Mention product technical specifications only when necessary
Posted: Sun Dec 22, 2024 5:40 am
such as for gadgets or appliances. Otherwise, all this information can russian phone number search be overwhelming to shoppers. Also, use commonly accepted terms or jargon that consumers can recognize. “Batteries not included” is simpler and easier to understand than “The product does not come with a portable power source.”
Describe the product benefits
As a seller, you know the ins and outs of your product. You have a clear idea of how each feature improves your customer’s life and why it makes your product the best on the market.
For shoppers, they are seeing your store for the first time and usually they just want to know what’s inside. They don’t have time to decipher the specs you listed in your product descriptions. That’s why it’s important to explain the benefits of your products.
Compare these sentences. Which sentences are easier to understand from a customer's perspective?
The waterproof rating of the fabric is 11,000-15,000 etc. You can wear our jackets and pants in moderate rain and moderate snow.
The energy value of each snack is 470 kcal. One snack can replace an entire meal - perfect if you often need to eat on the go.
Think about the features of your product that will appeal to your target audience, then describe the benefits of each feature. What problem does your product solve? How will it change your customers’ daily lives? How will it help them?
When explaining the benefits of your product, keep your target audience in mind. What will influence your customers' purchasing decisions? For example, if you sell hiker boots, it makes more sense to emphasize the fit and comfort of your product rather than how it looks.
Describe the product benefits
As a seller, you know the ins and outs of your product. You have a clear idea of how each feature improves your customer’s life and why it makes your product the best on the market.
For shoppers, they are seeing your store for the first time and usually they just want to know what’s inside. They don’t have time to decipher the specs you listed in your product descriptions. That’s why it’s important to explain the benefits of your products.
Compare these sentences. Which sentences are easier to understand from a customer's perspective?
The waterproof rating of the fabric is 11,000-15,000 etc. You can wear our jackets and pants in moderate rain and moderate snow.
The energy value of each snack is 470 kcal. One snack can replace an entire meal - perfect if you often need to eat on the go.
Think about the features of your product that will appeal to your target audience, then describe the benefits of each feature. What problem does your product solve? How will it change your customers’ daily lives? How will it help them?
When explaining the benefits of your product, keep your target audience in mind. What will influence your customers' purchasing decisions? For example, if you sell hiker boots, it makes more sense to emphasize the fit and comfort of your product rather than how it looks.