You give your brand personality
Posted: Sun Dec 22, 2024 5:38 am
Small chance. There aren't many companies that pay as much attention to how their brand sounds as they do to how it looks. And there are even fewer that actually dare to sound different from their competitors. After all, you are vulnerable when you stick your head above the parapet. But it is a missed opportunity.
Why is a tone of voice so important for your brand? Five reasons.
Together with the visual characteristics of the brand, you bring the brand identity to life with the tone of voice – also called brand voice . It is not about what you do or offer or can do, but about who you are . Tone of voice is one of the most powerful and flexible instruments to express the personality of your brand.
Core values
In marketing terms, you could say that you should always be able to read the core values of the organization between the lines. In every communication expression, from newsletter to product packaging. So if those values are 'personal' and 'close', but the way of writing is generally distant and strict, then you structurally radiate the opposite of what you want to radiate.
Corporate culture
You don't come up with a tone of voice from scratch. It comes from the DNA of your company, it is a translation of the corporate culture and is determined by the people behind the new zealand number for whatsapp brand. Their motivations, passions and what they want to share with the world, it is all wrapped up in the way they speak and write.
Unlimited variations with tomatoes. – Albert Heijn
'Making the everyday affordable and the special accessible' was Albert Heijn's mission for years. And that mission is now so much in the organization's blood that you can still find it everywhere. Even if you pick a random sentence from the website.
More than 100% customer satisfaction, that's what we're aiming for! – Jumbo
Jumbo is structured differently. That company has worked its way up to the second supermarket in the Netherlands at breakneck speed and it wants to win above all. Part of Jumbo's mission is therefore: 'The very best service, the largest and very best assortment and the lowest price.' That winning mentality is constantly reflected in the texts.
Why is a tone of voice so important for your brand? Five reasons.
Together with the visual characteristics of the brand, you bring the brand identity to life with the tone of voice – also called brand voice . It is not about what you do or offer or can do, but about who you are . Tone of voice is one of the most powerful and flexible instruments to express the personality of your brand.
Core values
In marketing terms, you could say that you should always be able to read the core values of the organization between the lines. In every communication expression, from newsletter to product packaging. So if those values are 'personal' and 'close', but the way of writing is generally distant and strict, then you structurally radiate the opposite of what you want to radiate.
Corporate culture
You don't come up with a tone of voice from scratch. It comes from the DNA of your company, it is a translation of the corporate culture and is determined by the people behind the new zealand number for whatsapp brand. Their motivations, passions and what they want to share with the world, it is all wrapped up in the way they speak and write.
Unlimited variations with tomatoes. – Albert Heijn
'Making the everyday affordable and the special accessible' was Albert Heijn's mission for years. And that mission is now so much in the organization's blood that you can still find it everywhere. Even if you pick a random sentence from the website.
More than 100% customer satisfaction, that's what we're aiming for! – Jumbo
Jumbo is structured differently. That company has worked its way up to the second supermarket in the Netherlands at breakneck speed and it wants to win above all. Part of Jumbo's mission is therefore: 'The very best service, the largest and very best assortment and the lowest price.' That winning mentality is constantly reflected in the texts.