Keeping consumers engaged with user-generated content
Posted: Sat Jan 25, 2025 5:44 am
Hospitality businesses are an integral part of our local and global communities, and many are using this time to demonstrate this in their marketing, choosing to communicate with their consumers not as a brand but on a person-to-person basis.
Some hotel chains have been adding a human touch to their recent email marketing campaigns , showcasing user-generated content about the good work their team is doing to support local food banks during this crisis.
Inspire future travel plans
In difficult times like these people need egypt email list something to look forward to. Help inspire those who are eager to plan their next trip by encouraging them to daydream about future journeys they can embark on.
Travel company Costsaver Tours is inspiring with its #CSTravelChallenge campaign. The aim of the campaign was to get people to recreate their ideal holiday destination in the comfort of their own home and upload photos or videos of it to Facebook, Instagram or email the company. The most creative photos and videos were in with a chance of winning £2,000 in future travel credit with Costsavers.
Take a trip down memory lane
After being stuck at home for months, many people are going stir crazy. Inspire positivity by inviting people to reminisce about some of the best trips they've taken in the past. Ask them to share the best photos or videos from their last vacation or memories from their favorite destination.
Australia’s Hamilton Island, the ideal destination for travelers looking to explore the Great Barrier Reef, hosted a three-week contest, asking past visitors to share their memories on the island using the hashtag #HIRememberWhen on Instagram, Twitter or by uploading directly to its website.
The intention of this action was to make the memory of the experiences lived provoke nostalgia in former guests and the desire to return to the island in the future, while inspiring new visitors to make a reservation. The campaign was a success, not only achieving millions of impressions, but also multiplying the average traffic to the website by four and achieving an ROI of 3,814%.
Some hotel chains have been adding a human touch to their recent email marketing campaigns , showcasing user-generated content about the good work their team is doing to support local food banks during this crisis.
Inspire future travel plans
In difficult times like these people need egypt email list something to look forward to. Help inspire those who are eager to plan their next trip by encouraging them to daydream about future journeys they can embark on.
Travel company Costsaver Tours is inspiring with its #CSTravelChallenge campaign. The aim of the campaign was to get people to recreate their ideal holiday destination in the comfort of their own home and upload photos or videos of it to Facebook, Instagram or email the company. The most creative photos and videos were in with a chance of winning £2,000 in future travel credit with Costsavers.
Take a trip down memory lane
After being stuck at home for months, many people are going stir crazy. Inspire positivity by inviting people to reminisce about some of the best trips they've taken in the past. Ask them to share the best photos or videos from their last vacation or memories from their favorite destination.
Australia’s Hamilton Island, the ideal destination for travelers looking to explore the Great Barrier Reef, hosted a three-week contest, asking past visitors to share their memories on the island using the hashtag #HIRememberWhen on Instagram, Twitter or by uploading directly to its website.
The intention of this action was to make the memory of the experiences lived provoke nostalgia in former guests and the desire to return to the island in the future, while inspiring new visitors to make a reservation. The campaign was a success, not only achieving millions of impressions, but also multiplying the average traffic to the website by four and achieving an ROI of 3,814%.