5 strategies to keep your email marketing campaign successful
Posted: Sat Jan 25, 2025 5:24 am
There are still many ways to measure the success of an email marketing campaign beyond the open rate. If you have been relying on this metric for a long time, we suggest five strategies to focus on from now on .
1. Measure the success of your strategy based on other metrics
Here are some other metrics you can - and should - take into account to measure the impact of your email marketing campaign:
Conversion Rate : The percentage of subscribers who have taken a specific action.
Mailing list growth : The dubai email list number of new subscribers versus those who have unsubscribed.
ROI : The amount of revenue generated divided by the amount invested in the email marketing campaign.
Click-through rate : The percentage of people who clicked on a link included in the email.
Email Resend : To observe the expanded reach of your campaign.
2. Use clicks and time as a reference when sending automated emails
Don't set automated sending based on open rate, use one of these triggers :
Click on a link or content.
Time -based triggers .
Triggers based on specific dates .
Triggers based on behaviors such as cart abandonment.
3. Use good practices to increase your email opening rates
Even though the open rate is no longer a reliable factor, this does not mean that you should stop favoring it. Some good practices are:
Create interesting subject lines .
Clearly indicate who the email is being sent to .
Include a preview of the text.
4. Create interesting content that will increase your clicks
To be successful in the long term, your content must be eye-catching, educational, entertaining, informative, or a combination of all of these factors. It should also not be in the body of the email but in the post, on the landing page, or on the product page that you want the user to click on.
1. Measure the success of your strategy based on other metrics
Here are some other metrics you can - and should - take into account to measure the impact of your email marketing campaign:
Conversion Rate : The percentage of subscribers who have taken a specific action.
Mailing list growth : The dubai email list number of new subscribers versus those who have unsubscribed.
ROI : The amount of revenue generated divided by the amount invested in the email marketing campaign.
Click-through rate : The percentage of people who clicked on a link included in the email.
Email Resend : To observe the expanded reach of your campaign.
2. Use clicks and time as a reference when sending automated emails
Don't set automated sending based on open rate, use one of these triggers :
Click on a link or content.
Time -based triggers .
Triggers based on specific dates .
Triggers based on behaviors such as cart abandonment.
3. Use good practices to increase your email opening rates
Even though the open rate is no longer a reliable factor, this does not mean that you should stop favoring it. Some good practices are:
Create interesting subject lines .
Clearly indicate who the email is being sent to .
Include a preview of the text.
4. Create interesting content that will increase your clicks
To be successful in the long term, your content must be eye-catching, educational, entertaining, informative, or a combination of all of these factors. It should also not be in the body of the email but in the post, on the landing page, or on the product page that you want the user to click on.