The best tools to automate proactive email marketing campaigns
Posted: Sat Jan 25, 2025 4:11 am
Here’s how to calculate your conversion rate for inclusion in your email marketing reports—divide the number of subscribers who took action by the number of delivered emails and multiply the result by , as below: Conversion rate formula. Conversion rate=Number of converted email subscribers /number of delivered emails x Naturally, you should aim for higher conversion rates, whatever a conversion means for your campaign. They’re the most tangible proof that you’re making the right email marketing moves.
Bounce rate In content marketing, bounce singapore telegram database rate measures how much traffic lands on a site only to bounce away a few seconds later. In email marketing, it refers to the percentage of sent emails that “bounce” or fail to reach a target email address. You can calculate it by dividing the number of emails that bounce by the number of emails you’ve sent and multiplying the result by As to why your emails may bounce, the main culprits are either invalid email addresses or a low sender’s reputation.
That said, an email performance report should account for two types of email bounces: a hard or soft bounce. Soft bounce rates measure the number of emails that fail to deliver due to a temporary issue with a recipient’s email client. An example of an issue that can cause a soft bounce could be a lack of sufficient space for the email in a full inbox memory-wise. Keeping track of soft bounces is important because they reveal the email addresses to which you may need to resend your emails.
Bounce rate In content marketing, bounce singapore telegram database rate measures how much traffic lands on a site only to bounce away a few seconds later. In email marketing, it refers to the percentage of sent emails that “bounce” or fail to reach a target email address. You can calculate it by dividing the number of emails that bounce by the number of emails you’ve sent and multiplying the result by As to why your emails may bounce, the main culprits are either invalid email addresses or a low sender’s reputation.
That said, an email performance report should account for two types of email bounces: a hard or soft bounce. Soft bounce rates measure the number of emails that fail to deliver due to a temporary issue with a recipient’s email client. An example of an issue that can cause a soft bounce could be a lack of sufficient space for the email in a full inbox memory-wise. Keeping track of soft bounces is important because they reveal the email addresses to which you may need to resend your emails.