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Warming up in social networks using VKontakte as an example
VKontakte does not present news chronologically, and the audience may skip the initial posts of your warm-up and see only the final ones. Therefore, it is important to use different approaches and tools to capture attention at all stages.

Stories. A tool for building stories. For example, sharing personal experiences or “before/after” transformations. Track user mentions and reviews to repost in time and turn them into fascinating stories. Positive reviews are a great opportunity to tell more about the development of a product and its unique characteristics.
Clips. This format is well suited for advertising with bloggers. Clips can tell personal stories, create step-by-step guides. Clips are often used by beauty companies and home appliance stores. The key difference here is that the warm-up consists of several parts. For example, a blogger tests a series of cosmetics and regularly publishes training clips.
Live broadcasts. Ideal for forming a company's image. They show how a product is created, conduct interviews with management, or communicate with clients and share their reviews and stories.
Videos and podcasts. Suitable for gradual growth of brand loyalty and forming an image of an expert. Use these formats to clearly show a product or the process of its creation.
Newsletters and chatbots. The task of the mechanics of these tools is to uk email list establish regular contact with the user in a dialogue format. Include elements of intrigue and gamification, for example, direct traffic not just to a subscription, but to a thematic quiz or test that will be integrated into the newsletter.
What to do if the warm-up didn't work
If a client has bought from a competitor, postponed the purchase indefinitely, or simply stopped responding, do not rush to give up and stop warming up. It is a common misconception to think that the potential of contact with the client has been completely exhausted.

Try to move such a customer to an earlier stage of the sales funnel and continue to maintain contact. It is important not to be intrusive. The user experience may be negative - perhaps the competitor's product did not live up to expectations, or the purchase and delivery process caused problems. In this case, you still have a chance to win the customer back.

Of course, a lot depends on the unique characteristics of the product. Along with basic warm-up methods like regular mailings, use CRM analytics. Monitor the frequency of product use and its seasonality, identify the moment when your offer becomes relevant again, and prepare an offer that will interest the client.