Pardot Spam Analysis & Email Deliverability
Posted: Sun Dec 22, 2024 5:31 am
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
Understanding email deliverability is an important part of knowing how to expertly manage your email marketing activity.
An email sent via Pardot can be successfully delivered but cambodia phone number search this doesn’t automatically mean that it has arrived in the recipient’s inbox. This is because a recipient’s email address may be valid and authentic, however, the email itself lands in the spam folder.
With this in mind, we can say that email delivery’ relates to the health of our data, while email deliverability' is dependent on our Sender Score.
Jump to the relevant sections below:
What is a Sender Score?
Which factors can harm email deliverability?
How to avoid email deliverability issues
How to identify if there is an issue
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What is a Sender Score?
As Salesforce puts it;
Sender Score grades the reputation of outgoing mail servers on a scale of 0 to 100. The higher the score, the more trustworthy the sender. Mail servers often check your Sender Score before deciding what to do with your emails — if your score is low, your emails are more likely to end up in junk or bulk folders, or be blocked altogether.’
In a nutshell, our Sender Score is awarded based on how well we follow email marketing best practices by avoiding SPAM-type messages and ensuring that we have the correct opt-in processes in place.
Which factors can harm email deliverability?
Within email marketing, the acronym ISP’ refers to the major email providers: Gmail, Outlook, Hotmail, etc. If we want to avoid the dreaded junk folder, we need to keep these ISPs happy! Over 100 billion spam messages are sent daily so ISPs need to be on top of their game to filter them out and it’s our job to help them figure out that ours is a non-spammy communication.
Understanding email deliverability is an important part of knowing how to expertly manage your email marketing activity.
An email sent via Pardot can be successfully delivered but cambodia phone number search this doesn’t automatically mean that it has arrived in the recipient’s inbox. This is because a recipient’s email address may be valid and authentic, however, the email itself lands in the spam folder.
With this in mind, we can say that email delivery’ relates to the health of our data, while email deliverability' is dependent on our Sender Score.
Jump to the relevant sections below:
What is a Sender Score?
Which factors can harm email deliverability?
How to avoid email deliverability issues
How to identify if there is an issue
Pardot Training Banner
What is a Sender Score?
As Salesforce puts it;
Sender Score grades the reputation of outgoing mail servers on a scale of 0 to 100. The higher the score, the more trustworthy the sender. Mail servers often check your Sender Score before deciding what to do with your emails — if your score is low, your emails are more likely to end up in junk or bulk folders, or be blocked altogether.’
In a nutshell, our Sender Score is awarded based on how well we follow email marketing best practices by avoiding SPAM-type messages and ensuring that we have the correct opt-in processes in place.
Which factors can harm email deliverability?
Within email marketing, the acronym ISP’ refers to the major email providers: Gmail, Outlook, Hotmail, etc. If we want to avoid the dreaded junk folder, we need to keep these ISPs happy! Over 100 billion spam messages are sent daily so ISPs need to be on top of their game to filter them out and it’s our job to help them figure out that ours is a non-spammy communication.