Waste of time . Manual adjustment requires constan
Posted: Thu Jan 23, 2025 7:16 am
Bid Management and Ad Optimizer tools automate campaign management and improve their performance. Optimization based on web analytics and business metrics improves ROI, increases conversions and reduces labor costs, turning marketing into a manageable and predictable process.Less Cost and More Conversions with Automation
Advertising Optimizer
The Russian contextual advertising market has changed so much that it is no longer enough to create creative banners and catchy headlines. The trend towards using the Yandex.Direct platform has intensified and automation has become a necessity.
However, companies still manage bids and budgets manually, facing a number of challenges:
t monitoring and adjustments.
Suboptimal bids : Without a full analysis of customer france whatsapp number database activity, marketers often set bids incorrectly, resulting in unnecessary spending or reduced reach.
Inability to quickly adapt . Changes in advertising markets, such as the transition to automatic Yandex.Direct strategies, online validation of filters and updating formats with promotions, require a quick response, which is difficult with manual management.
Difficulties of analysis . If the rates of advertising campaigns are not studied and updated in a timely manner, then the advertisement will be shown to an irrelevant audience, which will lead to click-throughs and low quality of applications.
These problems can be solved with automation and the use of Roistat tools: Bid Management and Advertising Optimizer.
What is Bid Management?
Bid management is a tool for automatic optimization of advertising campaigns. It helps to maintain a favorable impression position and adju
Advertising Optimizer
The Russian contextual advertising market has changed so much that it is no longer enough to create creative banners and catchy headlines. The trend towards using the Yandex.Direct platform has intensified and automation has become a necessity.
However, companies still manage bids and budgets manually, facing a number of challenges:
t monitoring and adjustments.
Suboptimal bids : Without a full analysis of customer france whatsapp number database activity, marketers often set bids incorrectly, resulting in unnecessary spending or reduced reach.
Inability to quickly adapt . Changes in advertising markets, such as the transition to automatic Yandex.Direct strategies, online validation of filters and updating formats with promotions, require a quick response, which is difficult with manual management.
Difficulties of analysis . If the rates of advertising campaigns are not studied and updated in a timely manner, then the advertisement will be shown to an irrelevant audience, which will lead to click-throughs and low quality of applications.
These problems can be solved with automation and the use of Roistat tools: Bid Management and Advertising Optimizer.
What is Bid Management?
Bid management is a tool for automatic optimization of advertising campaigns. It helps to maintain a favorable impression position and adju