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"Marketing Experts Say" - Internet marketing methodology and practical skills, shared by 46 marketing experts from Baidu, Xiaomi, Sohu, Sina Weibo, 360, Mantou Business School and other companies
1. This book contains 46 big names sharing their front-line marketing experience to help readers quickly master marketing skills.
2. Interpret many successful marketing cases to help readers learn and use them immediately.
3. Rich in pictures and text, easy and enjoyable to read.
4. Help marketing novices take marketing "shortcuts" and help practitioners improve their marketing skills.
Introduction
"Marketing Experts Say - Internet Marketing Methodology and iran phone number data Practical Skills" is interpreted by 46 front-line marketing experts on Internet marketing methods and skills, covering the essence and core content of Internet marketing, and is a practical guide for Internet marketing. The marketing experts combined their own experience and discussed a large number of cases to help readers better master and improve marketing skills.
"Marketing Experts Say Internet Marketing Methodology and Practical Skills" is divided into 5 parts. The first part introduces Internet marketing methodology, and studies and analyzes Internet marketing thinking, industry marketing dilemmas, challenges and methods from multiple dimensions; the second part introduces display advertising marketing, and professionally interprets and shares skills on hot marketing media such as programmatic advertising, DSP, and display advertising; the third part focuses on search engine marketing optimization; the fourth part is a practical sharing of social marketing and content marketing; the fifth part introduces the strategies and plans for information flow advertising and App promotion. Internet marketing practitioners, whether they are corporate managers (CMO/CEO), professionals (executive level), or independent marketers, can learn a lot from this book.