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Also read: Affiliate marketing on the rise: these are the trends for the future

Posted: Sat Dec 21, 2024 4:07 am
by Arzina699
Caspers sees the fact that marketplaces have automated the workflow between advertiser and content creator as a major advantage. 'All information about a campaign is stored on the platform, making it clear to everyone who should take the next action. In addition, all results can be viewed centrally, which saves a lot of control rounds in different systems.'

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Milou Derckx – Biano: speed and efficiency
Milou Derckx is a content marketer at Biano , a relatively new online home & living platform with 60 affiliated webshops. Biano also registers for campaigns in the area of ​​home & living on LinkPizza and then asks for a budget of 350 euros. Derckx: 'But we are a professional company and offer advertisers a large reach and a solid domain authority of 33.'

In order to reach a larger audience, Biano also offers campaigns on LinkPizza. The price they pay bloggers is around 100 euros. For that amount, Derckx always checks whether bloggers will repost the piece on their social media channels, because that is part of the conditions. Derckx: 'We received a lot of enthusiastic responses from bloggers on our garden furniture campaign. Yes, also a lot of mommy bloggers in the field of lifestyle. But we are looking for relevant sites that are also really involved with interior design. And there are plenty of them.'

In addition to the large supply of bloggers, Derckx also sees the speed and efficiency as an advantage of a marketplace like LinkPizza. Derckx received a preview from one blogger full of spelling and style errors, which meant she had to work on the blog herself for another hour. Derckx: 'That is of course not the intention. So there should germany telegram data actually be another tool with which LinkPizza tests the writing skills of bloggers, before they can offer themselves on the platform. Because now everyone can simply register.'

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Isabelle Westra – BlooSEM: 'Instead of me sitting down to fish, the fish come to me'
Isabelle Westra is an online marketing consultant at BlooSEM , an online performance marketing agency that devises and executes online strategies. Among others for one of the largest telecom providers in the Netherlands. BlooSEM gives approval to about 10 to 15 bloggers per campaign. The telecom provider compensates the bloggers through an affiliate construction: they receive an amount for each subscription they take out. The value for the telecom provider is that the company appeals to a whole new target group that would otherwise be difficult to reach.

Westra: 'We were mainly on telecom-related comparison sites. Now we are also on websites about living and interior design, for example. You have to be a bit creative in that: what do you need to arrange when you move? Also think about your subscription. Or blogs that write about how you can save money, for example by taking out a cheap prepaid subscription. Or gadget blogs that write about phones, because if you buy a phone you also need a subscription. That is where the value of LinkPizza lies for us.'