What Do Salesforce Pardot Consultants Actually Do?
Posted: Sun Dec 22, 2024 5:24 am
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
When it comes to B2B marketing automation, there’s no better platform than Salesforce Pardot. I say Salesforce Pardot because often, people don’t realise the two names are intrinsically connected so to clarify, Pardot is a marketing automation software owned by Salesforce. It’s one of their many cloud-based products and one that integrates seamlessly with the Sales Cloud CRM.
I’m going to assume you’ve clicked to read this blog number cambodia post because you’re considering partnering with a consultant in Pardot and/or Salesforce. In which case, the information you’ll read below won’t come across as too salesy’ because it’s really hard to talk about what we do without sounding promotional!
Just to cover our bases though, in case you’re only just doing your research into Salesforce Pardot and whether you even need a consultant to help you implement or manage your account, let’s recap what the platform is.
What is Salesforce Pardot?
Full of advanced features that support lead and account engagement, excellent B2B marketing analytics, builders for landing pages, forms and emails, and automation tools that simplify and put the entire customer journey on auto-pilot, Pardot is a powerful marketing software.
In a nutshell, it’s a platform that allows marketers to run sophisticated marketing campaigns that are highly personalised, to generate qualified leads and ultimately, customers.
Why consider a consultant?
As the saying goes, with great power comes great responsibility.
In the context of Pardot, marketing managers and the like must tap into the capabilities of such a premium software, or risk failing to demonstrate marketing ROI on their tech investment.
Too often, we work with businesses who are solely using Pardot as a glorified email marketing tool. It’s so much more than this! Our job as Salesforce Pardot consultants, is to show you exactly how much more, so that you can be more competitive, effective, and deliver better results.
Let’s be honest, for most businesses, finding the time and expert skillset to;
implement Salesforce Pardot correctly and quickly
integrate the software with other marketing tools
learn to use the system and upskill the wider team too
create a marketing strategy that takes advantage of Pardot’s capabilities
efficiently create and manage campaign assets
develop consistent, branded templates for landing pages, forms and emails
setup scoring, grading and lead management in collaboration with the sales team
audit and maintain a tidy account for better marketing efficiency (and less risk!)
… is simply unachievable.
When it comes to B2B marketing automation, there’s no better platform than Salesforce Pardot. I say Salesforce Pardot because often, people don’t realise the two names are intrinsically connected so to clarify, Pardot is a marketing automation software owned by Salesforce. It’s one of their many cloud-based products and one that integrates seamlessly with the Sales Cloud CRM.
I’m going to assume you’ve clicked to read this blog number cambodia post because you’re considering partnering with a consultant in Pardot and/or Salesforce. In which case, the information you’ll read below won’t come across as too salesy’ because it’s really hard to talk about what we do without sounding promotional!
Just to cover our bases though, in case you’re only just doing your research into Salesforce Pardot and whether you even need a consultant to help you implement or manage your account, let’s recap what the platform is.
What is Salesforce Pardot?
Full of advanced features that support lead and account engagement, excellent B2B marketing analytics, builders for landing pages, forms and emails, and automation tools that simplify and put the entire customer journey on auto-pilot, Pardot is a powerful marketing software.
In a nutshell, it’s a platform that allows marketers to run sophisticated marketing campaigns that are highly personalised, to generate qualified leads and ultimately, customers.
Why consider a consultant?
As the saying goes, with great power comes great responsibility.
In the context of Pardot, marketing managers and the like must tap into the capabilities of such a premium software, or risk failing to demonstrate marketing ROI on their tech investment.
Too often, we work with businesses who are solely using Pardot as a glorified email marketing tool. It’s so much more than this! Our job as Salesforce Pardot consultants, is to show you exactly how much more, so that you can be more competitive, effective, and deliver better results.
Let’s be honest, for most businesses, finding the time and expert skillset to;
implement Salesforce Pardot correctly and quickly
integrate the software with other marketing tools
learn to use the system and upskill the wider team too
create a marketing strategy that takes advantage of Pardot’s capabilities
efficiently create and manage campaign assets
develop consistent, branded templates for landing pages, forms and emails
setup scoring, grading and lead management in collaboration with the sales team
audit and maintain a tidy account for better marketing efficiency (and less risk!)
… is simply unachievable.