In fact, a digital product is not the end goal. The goal is to give momentum to a business—your business, to be exact—and a digital product is a tool to achieve that goal.
The most frequently cited reason for startup failure, as shown in the CBI report, is that there is no need for the product at all. While the numbers may vary from year to year, a lack of need is what causes the vast majority of new digital products to fail in the marketplace.
However, in many cases, these issues can be addressed with the help of digital product UX. First, digital product UX can help you understand the market and users:
Market research & competitive analysis
There are many other businesses and digital products list of austria cell phone numbers around your niche that may be your competitors. You need to know them so you can determine what your product’s additional selling points and weaknesses are, and where you gain a competitive advantage.
User research
User research helps you understand the behavior, needs and motivations of users during their interactions with your digital product. Research can be conducted using various techniques, such as: observation, tasks and feedback analysis . The data and insights gathered from user research will greatly help your business grow.
"But I really understand the market and my users!"
Okay, but keep in mind the fact that 42% of failed startups according to research also claim the same thing.
Second, the UX of digital products will help to find the failure points of your product:
Expert reviews
This method has proven to be very useful in many situations. It is easy, fast, cheap, and can help you fix your website problems. There are four types of expert evaluations : heuristic evaluation, conversion optimization evaluation, content audit, and UX review .
Does Digital Product Success Depend Only on User Experience?
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sohanuzzaman54
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