Let's come up with a description
Posted: Thu Jan 23, 2025 5:42 am
The maximum length of a product description on Yandex Market is 6,000 characters. This is a lot, but the details play into the seller's hands. The more information about the product the user receives, the higher the probability of a purchase.
I recommend composing the description in such a way that it fits into 400-800 characters. Such texts do not look voluminous, so it will be easier for the user to read to the end.
Olga Karaim
Product Training Manager at Yandex Market
Here's what you need to add to your description.
Product advantages to show how it differs from similarv products. For example:
For curtains - made of durable polyester, they hold their shape, are easy to iron, do not shrink or stretch.
For tires - arrow-shaped directional uae telegram data tread pattern, which provides high controllability. Reinforced frame, due to which it is possible to avoid damage and ruptures.
Features so that the buyer understands what to expect from the product. For example:
For curtains - plain fabric, side seams, hem.
For tires - domestic manufacturer, deliveries directly from the factory.
Scenarios to help the buyer imagine how he will use your product in real life. For example:
For curtains - stylish design, curtains will fit into the interior of the living room, bedroom or children's room.
For tires - they will easily drive on ice or deep snow.
Please note that not all information can be added to the description. Moderation checks each ad before publication and will return the card for revision if it contains:
Instructions for use, installation or assembly.
Attention-grabbing words su
I recommend composing the description in such a way that it fits into 400-800 characters. Such texts do not look voluminous, so it will be easier for the user to read to the end.
Olga Karaim
Product Training Manager at Yandex Market
Here's what you need to add to your description.
Product advantages to show how it differs from similarv products. For example:
For curtains - made of durable polyester, they hold their shape, are easy to iron, do not shrink or stretch.
For tires - arrow-shaped directional uae telegram data tread pattern, which provides high controllability. Reinforced frame, due to which it is possible to avoid damage and ruptures.
Features so that the buyer understands what to expect from the product. For example:
For curtains - plain fabric, side seams, hem.
For tires - domestic manufacturer, deliveries directly from the factory.
Scenarios to help the buyer imagine how he will use your product in real life. For example:
For curtains - stylish design, curtains will fit into the interior of the living room, bedroom or children's room.
For tires - they will easily drive on ice or deep snow.
Please note that not all information can be added to the description. Moderation checks each ad before publication and will return the card for revision if it contains:
Instructions for use, installation or assembly.
Attention-grabbing words su