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But what does SGE mean for the search experience and SEO? Let’s explore these new dynamics and try to understand how they will affect the search experience and the way we do SEO. The Impact of AI-Powered Chatbots Another significant development at the intersection of Google, AI, and SEO is the emergence of AI-powered chatbots, such as Bard and Prometheus introduced by Google and Microsoft, which are transforming the online search experience: instead of pulling a list of search results, these chatbots can provide a single response that summarizes the most relevant information. This has a potentially significant impact on SEO and SERP (search engine results page) businesses; for example, it could reduce the need for users to click on a result to learn more, as the most relevant information has already been provided by the chatbot.
But what does SGE mean for the search experience and SEO? Let’s explore these new dynamics and try to understand how they will affect the search experience and the way we do SEO. The Impact of AI-Powered Chatbots Another significant development at the intersection of Google, AI, and SEO is the emergence of AI-powered chatbots, such as Bard and Prometheus introduced by Google and Microsoft, which are transforming the online search experience: instead of pulling a list of search results, these chatbots can provide a single response that summarizes the most relevant information. This has a potentially significant impact on SEO and SERP (search engine results page) businesses; for example, it could reduce the need for users to click on a result to learn more, as the most relevant information has already been provided by the chatbot.