How to fill out and send a commercial proposal
Posted: Thu Jan 23, 2025 4:54 am
There are no strict restrictions for the format of the CP. The result will depend on the presentation, personalization and hitting the audience's pain point.
Presentations. It is convenient to add photos and pictures to the PDF format; they will not move to the side if the client opens the document on their device. Such commercial proposals are attached as a file to the letter or a link to the Drive where the presentation is located is inserted.
Example of a commercial proposal in the form of a presentation
The neat layout of the digital agency's commercial proposal in PDF russia telegram data format looks the same on both a desktop and a smartphone
Letter. Letters without attachments are most often used for "cold" mailings. Clients are unlikely to risk downloading files from unknown recipients. If you state the offer directly in the letter, the chances that it will be read will be higher.
Text document. If the commercial proposal is mostly text, you can format it in a regular text editor. To make the document easier to read, highlight one idea in one paragraph, use subheadings, lists, tables. Underline only the most important ideas.
Presentations. It is convenient to add photos and pictures to the PDF format; they will not move to the side if the client opens the document on their device. Such commercial proposals are attached as a file to the letter or a link to the Drive where the presentation is located is inserted.
Example of a commercial proposal in the form of a presentation
The neat layout of the digital agency's commercial proposal in PDF russia telegram data format looks the same on both a desktop and a smartphone
Letter. Letters without attachments are most often used for "cold" mailings. Clients are unlikely to risk downloading files from unknown recipients. If you state the offer directly in the letter, the chances that it will be read will be higher.
Text document. If the commercial proposal is mostly text, you can format it in a regular text editor. To make the document easier to read, highlight one idea in one paragraph, use subheadings, lists, tables. Underline only the most important ideas.