This is also a brilliant branded content strategy
Posted: Thu Jan 23, 2025 4:43 am
2. Coca-Cola Do you know the famous Coca-Cola campaign with the cans with names? The beverage brand provides personalized, original and interesting content that it knows its consumers will like, since that egocentric and collector's streak that we all have jumps out when we see the can with our name. cocacola-campaign With this campaign, Coca-Cola has gotten millions of mentions on social networks, appeared on news programs and practically monopolized all the marketing news for days and days (when it was launched). In short, "free" advertising thanks to a good branded content campaign.
In the short term, thanks to the new zealand phone number list notoriety that the brand is acquiring, a better positioning will be achieved. Over time, in addition, the engagement generated will make users continue choosing the products of those brands with which they feel identified and become ambassadors. 3. Kit Kat The power of branded content on social networks is unlimited. Kit Kat took advantage of this. The chocolate brand created a Facebook app on Valentine's Day that measured the compatibility of its followers with their partners. The couple that got the highest score would win a trip to Paris with all kinds of luxuries.
What do you think? In this case, the results also speak for themselves. Thousands of users participated, sharing the app and the Kit Kat brand to infinity and beyond. Facebook apps and well-targeted contests are a perfect tool to turn any unknown brand, even if in this case it wasn't, into a trend on Facebook, Twitter or any other social network. 4. Estrella Damm and its comics Estrella Damm is another leading brand in branded content. And when summer approaches, we all eagerly await the traditional Estrella Damm short film.
In the short term, thanks to the new zealand phone number list notoriety that the brand is acquiring, a better positioning will be achieved. Over time, in addition, the engagement generated will make users continue choosing the products of those brands with which they feel identified and become ambassadors. 3. Kit Kat The power of branded content on social networks is unlimited. Kit Kat took advantage of this. The chocolate brand created a Facebook app on Valentine's Day that measured the compatibility of its followers with their partners. The couple that got the highest score would win a trip to Paris with all kinds of luxuries.
What do you think? In this case, the results also speak for themselves. Thousands of users participated, sharing the app and the Kit Kat brand to infinity and beyond. Facebook apps and well-targeted contests are a perfect tool to turn any unknown brand, even if in this case it wasn't, into a trend on Facebook, Twitter or any other social network. 4. Estrella Damm and its comics Estrella Damm is another leading brand in branded content. And when summer approaches, we all eagerly await the traditional Estrella Damm short film.