Why did Yunguang choose to become a strategic partner with Jiuzhilan?
Posted: Thu Jan 23, 2025 3:39 am
Jiuzhilan is able to provide leading marketing SaaS technology services in China, and is strong in the delivery management and data analysis of search engine promotion and information flow promotion; it is solid in research and development and truly helps customers.
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What is the significance of the cooperation between Yunguang and Jiuzhilan?
Domestic online marketing costs remain high, especially search engine promotion channels and information flow promotion channels, which can acquire large and accurate customers, but are costly. Most of the tens of thousands of customers that Yunguang has accumulated over the past 11 years rely heavily on search engine promotion and information flow promotion channels to acquire customers. Faced with expensive media traffic, Yunguang is committed to providing customers with "cost-saving" solutions while helping them "increase revenue".
1. Faced with increasingly fierce competition in the Internet, Mr. Xiong Changqing, founder and CEO of Jiuzhilan and a 20-year Internet veteran, shared with the guests: opportunities and challenges dominican republic phone number data of performance marketing channels in the red ocean competition.
The marketing case that Mr. Xiong brought to us was Obama's 2012 campaign. In 2012, there were about 235 million eligible voters in the United States. How would Obama get more votes than his competitors? Obama relied on Project Narwhal (campaign center database). CTO (Chief Technology Officer) Harper Reed led a technical team of more than 300 people, mainly from Internet giants such as Amazon, Twitter, Google, Facebook, Craigslist, Quora, Orbitz, and CAO (Chief Analytics Officer) Dan Wagner led a big data team of 54 statisticians, engineers and data scientists, working in a windowless place called "cave".
To win the election, the first thing to do is to understand the voters. Obama's data team installed campaign-related apps (accurate opening and closing remarks) on the phones of each campaign assistant, and promptly fed back the opinions of every voter they contacted to the database. The campaign team would call 30,000 voters every evening to ask them in detail about their latest election tendencies. These answers would also be promptly entered into the database, integrating data from multiple sources (Democratic Party, fundraisers, and other data from multiple sources such as Facebook, eXelate, and Bluekai). At the same time, the team did the following data analysis: a database of 166 million voters, with each voter having about 15,000-20,000 data points, including: name, address, phone number, previous election votes, answers in polls, political opinions, income and consumption data, friends on Facebook and Twitter, etc. Analysis. Multiple indexes for each voter: participation in voting index, persuasion index, and whether it is worth contacting index (prediction: the probability that an Obama supporter will have a private conversation with a dissenting voter and encourage him to vote for the Democratic Party).
2
What is the significance of the cooperation between Yunguang and Jiuzhilan?
Domestic online marketing costs remain high, especially search engine promotion channels and information flow promotion channels, which can acquire large and accurate customers, but are costly. Most of the tens of thousands of customers that Yunguang has accumulated over the past 11 years rely heavily on search engine promotion and information flow promotion channels to acquire customers. Faced with expensive media traffic, Yunguang is committed to providing customers with "cost-saving" solutions while helping them "increase revenue".
1. Faced with increasingly fierce competition in the Internet, Mr. Xiong Changqing, founder and CEO of Jiuzhilan and a 20-year Internet veteran, shared with the guests: opportunities and challenges dominican republic phone number data of performance marketing channels in the red ocean competition.
The marketing case that Mr. Xiong brought to us was Obama's 2012 campaign. In 2012, there were about 235 million eligible voters in the United States. How would Obama get more votes than his competitors? Obama relied on Project Narwhal (campaign center database). CTO (Chief Technology Officer) Harper Reed led a technical team of more than 300 people, mainly from Internet giants such as Amazon, Twitter, Google, Facebook, Craigslist, Quora, Orbitz, and CAO (Chief Analytics Officer) Dan Wagner led a big data team of 54 statisticians, engineers and data scientists, working in a windowless place called "cave".
To win the election, the first thing to do is to understand the voters. Obama's data team installed campaign-related apps (accurate opening and closing remarks) on the phones of each campaign assistant, and promptly fed back the opinions of every voter they contacted to the database. The campaign team would call 30,000 voters every evening to ask them in detail about their latest election tendencies. These answers would also be promptly entered into the database, integrating data from multiple sources (Democratic Party, fundraisers, and other data from multiple sources such as Facebook, eXelate, and Bluekai). At the same time, the team did the following data analysis: a database of 166 million voters, with each voter having about 15,000-20,000 data points, including: name, address, phone number, previous election votes, answers in polls, political opinions, income and consumption data, friends on Facebook and Twitter, etc. Analysis. Multiple indexes for each voter: participation in voting index, persuasion index, and whether it is worth contacting index (prediction: the probability that an Obama supporter will have a private conversation with a dissenting voter and encourage him to vote for the Democratic Party).