White papers or industry reports
Posted: Thu Jan 23, 2025 3:22 am
However, as the blog topics become more complex or detailed, cyprus b2b leads the call to actions become more directly related to the marketing funnel, such as downloading a guide or accessing a trial.
Case studies
Used most often in the decision stage, case studies take an in-depth look at one of your customers. They follow a common format of presenting an issue at hand and then details of how your business helped them solve the issue. These days, case studies are readily available on the business’ website. Featured businesses represent your various target audiences, and the reader can easily identify themselves in at least one of the case studies.
Sprout Social’s software covers many industries and businesses of various sizes. There are also features that some businesses might not realize are useful to them. Our case studies page highlights different businesses and references Sprout’s features to explore the use case. Along with that, we include real numbers to demonstrate the ROI of the software.
Screenshot of Sprout's Salesforce case study with a headline that reads "Salesforce's social media team saves 12,000 hours in first year using Sprout Social" next to the Salesforce logo.Source: Sprout Social
A white paper is a downloadable piece of content that serves up knowledge that your business specializes in. An industry report summarizes a survey or study that your business executed and relates it to the industry you’re in.
Case studies
Used most often in the decision stage, case studies take an in-depth look at one of your customers. They follow a common format of presenting an issue at hand and then details of how your business helped them solve the issue. These days, case studies are readily available on the business’ website. Featured businesses represent your various target audiences, and the reader can easily identify themselves in at least one of the case studies.
Sprout Social’s software covers many industries and businesses of various sizes. There are also features that some businesses might not realize are useful to them. Our case studies page highlights different businesses and references Sprout’s features to explore the use case. Along with that, we include real numbers to demonstrate the ROI of the software.
Screenshot of Sprout's Salesforce case study with a headline that reads "Salesforce's social media team saves 12,000 hours in first year using Sprout Social" next to the Salesforce logo.Source: Sprout Social
A white paper is a downloadable piece of content that serves up knowledge that your business specializes in. An industry report summarizes a survey or study that your business executed and relates it to the industry you’re in.